Senior Customer Marketing & Advocacy Manager

HR Acuity LLC•Remote,

2d•$140,000 - $155,000•Remote

About The Position

We are seeking a proactive and experienced Customer Marketing & Advocacy Manager to join our team. In this role, you will be responsible for developing and managing programs that engage and build relationships with our customers. You will play a critical role in driving customer loyalty and satisfaction, enhancing our brand presence and fostering customer advocacy. This is a remote opportunity - must be US based in MST, EST or CST timezones. About HR Acuity® At HR Acuity®, we empower our team to #BeBold — embracing innovation and new challenges. We give you the tools to #WorkSmarter and foster the collaboration that makes us #BetterTogether. If you're excited to be part of our growth story, we'd love to chat. About Us: HR Acuity® is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated, and our data-driven approach helps clients and partners build trusted, inclusive cultures where employees feel safe. This is an #All-In Zone. We're a fast-growing, innovative company led by a female founder and CEO, and being all-in is the norm here. From the top down, we bring our best every day — fueled by passion for our mission and culture — and we look for teammates who want to do the same. At the same time, we're deeply committed to an inclusive, diverse workplace where different perspectives are valued and respected. We believe in creating an environment where everyone can show up as their authentic self and thrive. If this sounds like you, keep reading. Click here to learn more about our values and benefits Please note that for this position, we are only accepting direct applications. Submissions from agencies will not be considered. The Opportunity We are seeking a strategic and hands-on Customer Marketing & Advocacy Manager to lead initiatives that deepen customer relationships, drive engagement, and amplify customer voices. This role is ideal for a seasoned marketer who thrives in a cross-functional environment and is passionate about building programs that turn customers into advocates. This role has an equal split between customer marketing programs and customer advocacy. This person will report directly to the CMO and will be the primary owner of the customer marketing function, with support from the broader marketing team. The right candidate thrives in a lean, fast-paced environment as a strategic IC owning the customer marketing function.

Requirements

8+ years of total marketing experience, with a minimum of 5 years in a dedicated customer marketing and advocacy role in B2B SaaS
Proven track record on both sides of the function -- customer marketing programs tied to ARR growth AND a referenceability and advocacy practice.
Experience running ARR-influenced marketing programs with measurable outcomes.
Hands-on experience building and managing a customer reference pool --reference calls, case studies, G2 reviews, and advocacy activation
Experience running NPS surveys and synthesizing data for leadership
Comfortable being the primary owner of a customer marketing function on a lean team. This role is not a fit for someone who has spent their career on a customer marketing team of 20 or more
Proficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey tools
Strong project management skills with the ability to manage multiple programs simultaneously
Bachelor's degree in Marketing, Business, or a related field preferred

Nice To Haves

HR tech experience
Experience enabling cross-functional teams (Customer Success, Account Management, Product Marketing)

Responsibilities

Build and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motions
Measure and report on marketing-influenced ARR and pipeline from customer programs
Partner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer side
Collaborate with the Product Marketing Manager on customer communications for seasonal product releases
Synthesize NPS survey data and deliver findings and recommendations to leadership
Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates
Build and manage a referenceable customer pool to support the sales process -- reference calls, case studies, and peer review platforms
Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets
Identify, recruit, and nurture customer advocates and ambassadors
Expand the referenceable client list and improve time to fill for reference requests
Support customer speakers for events, webinars, and thought leadership opportunities

Benefits

Comprehensive medical, dental and vision plans.
FSA or HSA options.
401K plan that matches your contributions.
Paid leave for various life events, such as sickness, disability, or parenthood.
Unlimited PTO policy.
Company paid holidays, birthday day off, closed 4th of July week and December holiday week.
8 hours of volunteer time.
Half day summer Fridays and half day first Fridays.
#Allin Shares Program.
Employee assistance program.
Competitive salary and meaningful opportunities for growth.