Senior Creative Strategy Analyst - Grapevine

New Engen•New York City, NY

13d•Hybrid

About The Position

At New Engen, we help brands grow smarter through digital marketing. Grapevine is our solution for brands to license high-performing third-party creator content for social ad campaigns. We utilize a network of over 800 creators to deliver ready-to-run content to leading DTC brands. We are a collaborative team of strategists, content creators, copywriters, editors, designers, and account managers dedicated to helping brands and each other thrive. We work hard, stay humble, and build with purpose.

Requirements

2-5 years of experience in creative strategy or performance-driven content within the DTC or ecommerce space.
Experience developing visual advertising concepts, including video and static content, with familiarity in elements like hooks, storyboarding, and calls-to-action that drive engagement and performance.
Hands-on experience with creative tools such as Figma or Canva, and video editing platforms like CapCut or Adobe Premiere.
Comfort working within project management platforms (such as Asana or Monday) to track deliverables, timelines, and creative workflows.
Strong understanding of digital marketing and consumer trends, with curiosity about how content, technology, and platform dynamics shape brand growth.
An entrepreneurial, builder mindset, with enthusiasm for testing ideas, iterating on creative concepts, and working in fast-moving environments where experimentation is encouraged.
Excellent organization and project management skills, with the ability to manage multiple projects and deadlines while maintaining strong attention to detail.
Clear and compelling communication skills, both written and visual, with the ability to distill complex ideas into simple, engaging creative direction.
A highly collaborative approach, with the ability to build strong relationships across teams and contribute positively to a fast-paced, creative environment.
A positive, curious attitude, bringing energy, creativity, and a sense of fun while maintaining a high standard for the work.

Responsibilities

Lead the development of creative and content strategies that drive measurable performance across paid media channels (Meta, TikTok, YouTube).
Translate brand goals and market insights into compelling campaign concepts designed to resonate with audiences and improve key performance metrics.
Generate new campaign ideas and creative concepts grounded in market research, content analysis, and consumer trends.
Continuously identify opportunities to test new formats, messaging angles, and storytelling approaches that strengthen campaign performance.
Concept and write detailed briefs that guide creators, designers, and writers in producing high-quality visual and written content.
Own the development of scripts, hooks, shot lists, and messaging frameworks that align with brand guidelines while maintaining an authentic and engaging voice.
Collaborate with internal teams to ensure creative concepts are executed effectively from production through final delivery.
Provide visual direction, storyboard guidance, and post-production briefs that help shape compelling video and static ad creatives.
Analyze campaign performance metrics (CPA, ROAS, CTR, CVR) to understand audience resonance.
Recommend new creative iterations, refine messaging, and optimize advertorial landing pages to improve campaign results.
Work closely with Brand Success, design, and cross-functional partners to align creative direction with campaign goals.
Contribute ideas, insights, and feedback to help teams deliver cohesive, high-performing marketing campaigns.