Senior Creative Strategist, Brand Strategy & Management

Salesforce•San Francisco, CA

1d•$143,400 - $236,700•Remote

About The Position

Salesforce is seeking a Senior Creative Strategist to bridge the gap between data-driven market understanding and world-class creative execution. This role will lead the end-to-end creative strategy lifecycle across advertising, sports partnerships, internal campaigns, and events. The strategist will identify customer and prospect challenges and perceptions, translate these insights into creative strategies, and oversee validation testing of the resulting creative. This position reports to the Director, Creative Strategy and aims to drive brand awareness and relevance, support business objectives, and ensure strategic alignment within the Marketing organization.

Requirements

8+ years of experience in creative strategy, brand planning, or creative insights/research roles, with at least 3 years in B2B tech or large-scale global brands.
Expertise spanning multiple creative disciplines: advertising, sports partnerships, experiential/events, and internal communications.
A strong portfolio of creative briefs and strategies that led to measurable business impact and award-winning creative.
Strong creative instincts rooted in audience understanding and competitive differentiation.
Excellent written, verbal, and presentation skills, capable of influencing creative teams and executive stakeholders.
Strong qualitative and quantitative research skills, with a proven track record of gathering data, uncovering market perceptions, and synthesizing findings into clear strategic narratives.
Experience designing and leading creative validation and message testing.
Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units in fast-paced, high-performance environments.
BA/BS required

Nice To Haves

MBA a plus.
You always put the customer first.
You love living at the intersection of data and creativity, using insights as a springboard for big ideas.
You thrive on variety — from a massive sports partnership campaign one day to a critical internal employee campaign the next.
You enjoy the rigor of testing and learning, always seeking to validate and optimize the creative product.
You excel at simplifying complexity and providing clear strategic direction.
Above all, you are a sense-maker and a storyteller.
You know how to discern between the quality of stories.
You have a passion for people and a skill for building relationships with creatives.
You are a rare hybrid: deeply analytical but highly creative.
You have a keen eye for what makes great creative and the data chops to prove it.
You naturally bring out the best in creative teams by providing clear, inspiring, and evidence-backed direction.
You see brand and creative as a core business driver and can back it up with data.
You bring emotional intelligence, balance strategic thinking with hands-on execution, and thrive in ambiguity.
You’re an excellent and verbal written communicator; your briefs get to the real heart of it with succinct and powerful words; you never got lost in strategisms or complexity; you can see the center of and concept quickly, clearly, and help others do the same — you make people BELIEVE the brand challenge you’re trying to solve.
You’re an AI self-starter; experimenting on ways to optimize your own workflows, get to insights faster, and build more expansive and effective processes and ways of working for our team.
You can balance big visionary thinking with the simplicity and practicality it takes to ship fast.

Responsibilities

Own the End-to-End Creative Lifecycle: Manage the continuous loop of generating insights that inform creative strategy, formulating the creative strategy itself, and leading the validation testing of the resulting creative.
Stay on the Pulse: Spearhead insight and data gathering to understand audience perception and needs. Know what the market thinks of us and what audiences need at any given time.
Differentiate the Brand: Monitor the competitive landscape to ensure our creative work cuts through the noise, establishing a distinct and powerful brand voice.
Develop Creative Strategy: Translate data into inspiring, actionable audience insights that inform your creative strategies and briefs across advertising, high-profile sports partnerships, internal employee campaigns, and major events.
Lead Creative Testing: Guide pre-market and in-market creative testing with our vendors and internal teams to validate concepts, optimize messaging, and prove ROI.
Partner Across Teams: Work seamlessly with Brand Strategy, Brand Management, and the Campaign Creative (designers, copywriters, producers) to ensure our high-profile campaigns and marketing activities are strategically sound and creatively compelling.
Brand Advocacy: Be a brand advocate within Marketing and across Salesforce’s global organization.