Creative Strategy Lead
About The Position
The Christian Post is seeking an experienced Creative Strategy Lead to support our business team in growing advertiser revenue. This is a client-facing role that spans both strategy and execution — you will develop the campaign ideas and also see them through. You will work alongside our strategic partnership managers to develop campaign strategies, strengthen pitch materials, and help convert and retain high-value advertisers across the Christian Post media ecosystem. This role exists to make our sales conversations stronger and our campaigns more effective. You'll be the strategic and creative voice in the room that helps sponsors feel understood, confident, and set up to succeed — and you'll roll up your sleeves to make sure the work actually delivers.
Requirements
- 3+ years of experience in advertising strategy, media planning, campaign consulting, or a related field
- Proven ability to develop compelling pitch materials and campaign strategies for direct advertisers or sponsors
- Experience supporting or participating in client-facing sales conversations
- Demonstrated ability to execute on campaign creative, copy, and asset development — not just advise
- Familiarity with digital advertising formats including branded content, sponsored email, native ads, and social placements
- Strong written and verbal communication skills; able to present ideas clearly to both internal teams and external clients
- A hands-on creative strategist with a strong eye for campaign quality, audience psychology, and premium presentation standards
- Someone who can think at the strategic level and execute at the detail level — equally comfortable in both
- Someone comfortable joining warmed sales conversations alongside relationship owners to increase advertiser confidence and close rates
- Strong ability to consult with advertisers, build trust, bridge objections, and translate sponsor goals into practical campaign improvements
- Deep understanding of faith-based, conservative, and mission-aligned audiences
- Channel-agnostic thinker who can advise and execute across sponsored content, social, email, video, and cross-platform campaign environments
- Collaborative, reliable, and able to operate with professionalism without requiring heavy oversight
- Passion for news, modern media ecosystems, and the unique opportunity of Christian media
Responsibilities
- Develop campaign strategies and media plans that support client pitches led by strategic partnership managers
- Build and prepare pitch decks and proposal materials tailored to each advertiser's goals and audience fit
- Join warmed sales calls to help bridge objections, answer strategic questions, and increase advertiser confidence
- Identify weak advertiser assets, unclear messaging, or strategy gaps that could reduce renewal likelihood
- Develop renewal strategy recommendations and prepare supporting materials for existing clients approaching renewal
- Help partnership managers make the case for increased spend or expanded campaign scope
- Consult directly with advertisers on campaign positioning, creative direction, messaging, and conversion strategy
- Provide hands-on input and execution support on user-facing assets — including campaign copy, creative direction, and landing page recommendations — when needed to strengthen a campaign
- Advise on campaign packaging, emerging media, and cross-platform audience opportunities relevant to client needs
- Identify opportunities to use AI-assisted workflows for campaign ideation and audience analysis
Benefits
- Competitive compensation commensurate with experience
- Health insurance (medical, dental, vision)
- Paid time off (vacation, holidays, sick days)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
