Lead Creative Strategist

Target•Minneapolis, MN

1d•Hybrid

About The Position

We are Target's in-house creative agency, responsible for one of America’s most-loved and recognized brands. Our work spans brand platforms, design, marketing, video, social, UX, naming, and identity. We launch billion-dollar owned brands. We make national campaigns that shape a season. We build digital experiences for millions of guests. We do all of it as one integrated team, in close partnership with the business, with the resources of a Fortune 50 company and the capabilities of an agency with serious creative talent. As a Lead Creative Strategist, you will partner with creative directors, writers, and designers to define brand principles and positioning that inform naming, identity, and everything that follows. You will write the briefs that turn business strategy into work people want to engage with, drawing on guest, cultural, and business research to find the insights that drive the work. You will define creative opportunities, align strategy across media, and guide the creative process so that what we make stays grounded in both the Target brand and what guests need and want. Creative strategy at Target sits as the connective tissue between insight, brand, and business. That means you spend less time selling work and more time shaping it. You have access to research, data, and category leadership that most strategists only see in pitch decks. You see the impact of your work at scale through a brand that reaches nearly every household in America. The core responsibilities of this role are described in this job description. Job duties may change at any time due to business needs.

Requirements

7+ years in brand strategy, creative strategy, or marketing planning
Four-year college degree or equivalent experience
Building or repositioning brands, writing briefs that inspire, and finding insight others miss
Facilitating workshops that move work forward, holding the strategic line while staying open to where the work goes, and navigating ambiguity
Building trust across teams and levels
Creating clarity amidst complexity through strong communication and presentation skills

Responsibilities

Partner with creative directors, writers, and designers to define brand principles and positioning that inform naming, identity, and everything that follows.
Write briefs that turn business strategy into work people want to engage with, drawing on guest, cultural, and business research to find the insights that drive the work.
Define creative opportunities.
Align strategy across media.
Guide the creative process so that what we make stays grounded in both the Target brand and what guests need and want.