Senior Creative Producer

Ruby Labs

3d•Remote

About The Position

Ruby Labs is seeking a highly systematic Senior Creative Producer to manage the ad creative engine for one of its core D2C subscription products in the consumer AI category. This role involves full responsibility for the concept-to-performance loop, including generating creative angles, driving production volume, running structured tests, conducting competitor research, and using creative data to develop new winning concepts. This is a high-impact position where the ad creatives directly influence performance metrics such as CTR, CVR, CPA, and ROAS, with performance being significantly rewarded.

Requirements

4+ years producing performance ad creative for D2C or subscription consumer products.
Proven track record of high-volume output, shipping and live-testing multiple new concepts weekly.
Deep working knowledge of the major ad network ecosystems (Google, Meta, TikTok, Snapchat, etc).
Demonstrated fluency with an AI production stack across image, video, voice, and scripting tools.
Ability to read creative-level performance data independently and act on it without an analyst in the loop.
Experience building structured creative testing frameworks, not ad-hoc one-off tests.
Strong portfolio of ads with verifiable performance results. (Applications must include a CV and a portfolio of ad creative you personally produced).
Systematic operator. You build repeatable creative processes, not one-time wins.
Fully accountable for performance outcomes, not just delivery of assets.
Fast and decisive under volume. Comfortable killing your own concepts when data says so.
Treats User Acquisition as a working partner, not a downstream recipient of files.

Responsibilities

Own the creative angle strategy: Define which hooks, pains, and value propositions get tested next.
Develop creative concepts: demo-led ads, UGC-style video, statics, and AI-generated formats.
Translate product features and capabilities into concrete, scroll-stopping propositions for target audiences.
Build and maintain a documented library of proven angles, hooks, and creative patterns.
Own the creative pipeline across ad networks (Google, YouTube, Meta, Snapchat, TikTok, Applovin, etc) shipping new concepts every week.
Structure systematic A/B testing frameworks, isolate variables, and analyze the results to bring solid conclusions.
Produce clear creative briefs for designers to execute high-performing concepts aligned with the brand.
Own creative-level metrics: hook rate, hold rate, CTR, CVR, CPA, and ROAS.
Generate testable hypotheses from performance data and retire underperforming angles quickly.
Identify winning patterns, codify why they work, and scale them into new concept batches.
Deliver structured creative performance reviews with clear recommendations for the next cycle.
Run systematic competitor creative research across ad libraries and creative intelligence tools.
Track emerging formats, platform policy shifts, and creative trends in the consumer AI category.
Communicate daily with User Acquisition Managers, taking briefs on which angles need more volume.