Senior Creative Producer - Strategic Projects

Welltech

1d•Remote

About The Position

Welltech is a global wellness technology company with Ukrainian roots, focused on building and scaling wellness apps through performance marketing. We are a leading player in the wellness app space, with over 25.5 million users worldwide across our apps: Muscle Booster, Yoga-Go, and WalkFit. Our team of 500+ employees operates across hubs in Cyprus, Ukraine, Poland, Spain, and the UK. The Strategic Projects (SP) unit is responsible for validating new acquisition channels, experimental partnerships, and non-standard revenue streams before scaling them. We test and pilot emerging channels and partnership models, often developing creative strategies from scratch.

Requirements

Minimum 4 years relevant experience as a Creative Producer or similar.
Ideally, experience beyond Meta-only creative — comfortable ideating and executing across diverse, less-established ad networks.
Experience creating UGC and storytelling content, and writing persuasive direct-response communications.
Track record of creative that outperforms benchmarks — but also comfort operating where benchmarks don't exist yet.
Strong background in performance marketing driven by insights and analytics.
Excellent project and time management skills, with ability to context-switch across multiple pilot projects.
Confident presenting creative direction and reasoning to stakeholders across teams.
Operates autonomously and proactively — this role has real latitude to shape approach, not just execute a brief.
Advanced English level (C1+)

Nice To Haves

Knowledge of emerging platform-specific algorithm/format nuances (e.g. short-form video, newer social platforms).
Ability to use AI tools (Midjourney, ChatGPT, Claude, etc.) for ideation and iteration.
Awareness of trends within the health and fitness vertical.
Experience with subscription-based apps and mobile advertising.
Genuine interest in wellness/health tech.

Responsibilities

Research and establish best practices for creative on channels new to Welltech, shaping creative strategy from the ground up.
Translate performance signals and channel-specific nuances into creative direction, even with limited or early-stage data.
Adopt an experimental mindset, comfortable testing new formats, channels, and approaches without established benchmarks.
Adapt and repurpose proven creative across new channels quickly, balancing speed-to-launch with channel-specific optimization.
Generate fresh, user-centric creative concepts across a range of ad networks beyond the standard ones.
Write briefs.
Analyze creative and UA performance across pilot channels to iterate quickly given lower volumes and less mature reporting.
Conduct market research and competitor analysis specific to each new channel to extract relevant trends and insights.
Share best practices and feedback with the wider creative team as new channels mature.
Manage full-cycle creative production: from idea to final implementation, working closely with our motion design team.
Plan and prioritize workload across multiple concurrent pilots and channels.
Collaborate cross-functionally with UA/Growth, Product/Growth leads across our apps, and funnel/production teams to align creative with test structure and constraints.