Senior Creative Lead (Freelancer)

WITHIN•New York, NY

4d•$22 - $95

About The Position

At WITHIN, we champion growth, innovation, and forward-thinking creativity. Now, we're looking for a Senior Creative Lead who embodies this ethos: a talented, multidisciplinary creative who can ideate, design, and craft our clients’ digital narratives. Boasting several years of experience in the realm of digital content creation with a strong digital ad portfolio, you know what it takes to grow brands through exciting, engaging, and beautiful content. We’re looking for someone that’s interested in pushing the boundaries to work in a lean structure and help grow both our clients as well as our team.

Requirements

5-6 years experience creating and producing paid and organic social content.
Deep knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Figma, and Capcut.
Proficiency in Photo+Video Camera operations, audio recording nuances, and lighting techniques.
Strong digital design portfolio, encompassing static and motion design across digital ad placements and campaigns.
Over 3+ years planning/running in-studio shoots, including setting up shots and ensuring proper lighting.
Holistic grasp of the social media landscape, understanding emerging trends and the undercurrents shaping them.
Equally adept at team-based and solo projects; ability to pivot between collaboration and independent endeavors.
Proactive problem-solving and an innate drive in a dynamic environment.
Excellent communication skills with clients and internal stakeholders.
Ability to bid, forecast, keep a running total, and reconcile wrapped budgets for shoots.

Nice To Haves

Proficiency in Generative AI tools such as Midjourney, Stable Diffusion, ChatGPT.
Photo retouching skills.
Experience with wardrobe selection & curation, set design, prop selection and styling.
Experience generating content for food & beverage brands, particularly alcohol & spirits.
Experience generating content for retail and/or fashion brands.

Responsibilities

Craft content with intent, from ideation to execution, weaving out clients’ visual identity, voice, and ethos into groundbreaking content, pushing engagement and metrics beyond set KPIs.
Brainstorm, concept, plan, produce, edit, and write copy for content within a lean structure to bring ideas to life.
Vigilantly monitor the digital sphere, absorb emerging social trends, ensuring our content remains at the front of relevance and innovation, and brainstorm how to adapt trends to our unique brand narrative.
Ensure each content piece undergoes rigorous post-production process & QA, including video edits, image selection, retouching, and quality checks.
Command multiple projects, adhere to tight schedules, and ensure an iterative approach, valuing feedback and refining accordingly.