Senior Creative Director – Brand Systems & Performance

Symple Lending•Tampa, FL

About The Position

Symple is a high-growth consumer lending company operating at significant scale across paid media, lifecycle, and direct mail. This is a fast-paced performance marketing environment, not a bank. We run creative across six channels and none of it talks to each other. We need someone who can look at the entire operation and build the system that makes it all work together. Not just on brand but performing. If you have built design systems in a performance marketing environment and you understand that every asset has to convert as hard as it looks, keep reading. About the Role This is not a production role. You are not making ads or laying out landing pages. You walk in, audit everything across paid media, lifecycle, direct mail, and owned digital properties, map the inconsistencies, and build the creative system that governs it all. Design systems. Asset libraries. UX/UI standards. Channel-specific guidelines. Creative governance. Just as important as brand consistency is performance creative. Direct mail is a core channel with significant volume and a rigorous testing program. You will partner with the CMO and our direct mail product specialist to constantly push creative boundaries while keeping everything on brand. That balance between response optimization and brand integrity is the job and it applies across every channel. You also evaluate the current creative team structure and tell us whether we need more people, fewer people, or different people. You are a unifier not a producer. Within Your First 90 Days Complete a full brand audit across all channels. Every landing page, ad template, email template, direct mail piece, and social asset. Deliver a gap analysis that maps inconsistencies and prioritizes fixes. Deliver brand system v1: asset library, design standards document, channel-specific guidelines, and template library. Launch a direct mail creative testing program. Execute the first round of A/B tests within the new brand system. Deliver a creative resourcing recommendation: who we need, what we outsource, what changes.

Requirements

8 to 12 years in performance marketing, lead gen, DTC, or high-volume digital
Deep UX/UI and visual design fluency with a portfolio showing systems-level thinking, not just executions
Proven experience building and enforcing design systems or brand standards across multiple channels simultaneously
Demonstrated ability to balance brand integrity with response optimization including direct response creative

Nice To Haves

Direct mail creative experience in a high-volume environment, particularly in financial services or lending
Experience working with enterprise CRM platforms and marketing automation tools at a systems level
Background managing or evaluating creative teams and making build vs outsource recommendations
Familiarity with conversion rate optimization tools and landing page testing programs

Responsibilities

Own brand governance across paid media, lifecycle, direct mail, and owned digital properties
Build and maintain the creative system including asset libraries, design standards, and channel-specific guidelines
Lead performance creative strategy ensuring every asset is optimized for response within brand standards
Drive direct mail creative development and ongoing A/B testing program
Evaluate creative team structure and recommend resourcing changes as needs evolve
Partner with the Director of Lifecycle Marketing on email and SMS creative standards
Partner with the Senior Media Buyer on ad creative performance feedback loops
Participate in weekly cross-functional performance review