Director of Brand & Creative

Vego Garden • Houston, TX

5h • Hybrid

About The Position

Vego Garden is seeking a Director of Brand & Creative to define and scale the brand into a category-defining lifestyle company. This role will own brand strategy, creative direction, and customer experience across all touchpoints, aiming to build a cohesive, high-performing brand that drives both emotional connections and measurable growth. Vego Garden is a rapidly growing consumer brand in the raised garden bed market, known for its durability, eco-friendly materials, and commitment to sustainability and community development. The company has a significant physical presence and employs over 100 team members. Vego Garden is a certified Great Place to Work and an Equal Employment Opportunity employer.

Requirements

• 8-12+ years in brand, creative, or marketing leadership roles.
• Background in scaling a DTC or lifestyle brand from growth stage to maturity.
• 3-5+ years managing creative or brand teams in a fast-paced, high-growth environment.
• Proven ability to build a community-led brand and turn complex products into accessible, aspirational lifestyle stories.
• Understand the 'why' behind the data and can speak the language of both high-level creative and granular performance marketing.
• Proven ability to manage a complex, multi-layered marketing calendar with expert-level proficiency, creating systems that allow creativity to scale.
• Bachelor’s degree in Marketing, Communications, or Design.

Nice To Haves

• Experience in the home/garden sector is a significant plus.
• MBA is a plus but not required.

Responsibilities

• Develop and lead a clear brand roadmap that positions Vego Garden as the leading name in modern, sustainable gardening across digital and physical touchpoints.
• Evolve the brand narrative beyond product features into a lifestyle-driven story centered on the joy of growing, harvesting, and eating your own food.
• Own and evolve the visual identity and voice, ensuring consistency and excellence across all channels—from website to packaging to retail.
• Define the role of each social platform to drive audience growth, engagement, and conversion while maintaining a cohesive brand presence.
• Drive the roadmap for the digital experience, ensuring that storytelling and usability are harmonized to optimize navigation, storytelling, and conversion.
• Set the editorial vision and seasonal content themes across channels, building a scalable engine for high-quality video, photography, and written content.
• Establish and govern the global brand voice, providing the strategic framework for all written communication to ensure it inspires, educates, and drives action.
• Develop a strategy that elevates real customer stories, making gardening approachable and building trust with new audiences.
• Align creative strategy with Growth objectives, overseeing the development of high-performing assets for paid channels (Meta, TikTok, YouTube) that balance aggressive conversion targets with brand integrity.
• Lead end-to-end brand and creative for product launches, from positioning and messaging to multi-channel rollout.
• Ensure a cohesive brand experience across all customer touchpoints, including paid media, lifecycle (email/SMS), website, retail, and post-purchase.
• Direct the creative vision for all physical brand touchpoints and packaging, ensuring a premium, cohesive unboxing experience that reinforces brand loyalty.
• Build, lead, and develop a multidisciplinary creative team (design, copy, social, etc.), balancing hands-on creative direction with strategic prioritization.
• Leverage reviews, community feedback, and behavioral data to identify friction points and inform brand and product decisions.
• Stay ahead of trends in home, garden, and sustainable living to keep the brand relevant and differentiated.
• Partner with Growth to ensure performance marketing, lifecycle campaigns, and influencer efforts are fully aligned with brand standards.
• Help shape seasonal and lifecycle messaging that strengthens engagement and long-term customer loyalty.
• Track brand health and key DTC metrics (CAC, ROAS, conversion rate, branded search), ensuring creative work drives measurable impact.
• Continuously test messaging, formats, and creative approaches to improve performance and deepen customer resonance.

Benefits

• Flexible Paid Time Off (12 PTO days per year, accrued bi-weekly, with incremental increases annually).
• 7 paid Holidays.
• 401k contribution match of 4%.
• Comprehensive Medical, Dental, Vision, and Life insurance plans (Company pays 100% of premiums for employees for Dental, Vision, Life, and select Medical plans).
• Toll Roads Allowance of $100 per month.
• Phone Allowance of $50 per month.
• Professional Development reimbursement.
• Company-sponsored breakfasts and lunches.
• Great culture, supportive leadership, engaging activities, employee appreciation, and other perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager