About The Position

A performance marketing agency working with universities and nonprofit organizations is hiring a Senior Copywriter to lead the development of high-performing, strategic messaging across digital campaigns. This role focuses on writing and concepting conversion-driven copy across channels like landing pages, paid media, and email โ€” while also contributing to broader campaign messaging and brand storytelling. Youโ€™ll work closely with designers and strategists to bring campaigns to life, ensuring all messaging is clear, compelling, and aligned with performance goals. This is a remote role, working with a U.S.-based agency and paid in USD.

Requirements

  • 5+ years of experience in advertising or marketing copywriting
  • Strong experience writing for performance marketing channels (paid social, search, email, landing pages)
  • Experience developing campaigns from concept to execution
  • Ability to balance creative storytelling with conversion-focused writing
  • Strong attention to detail and excellent proofreading skills
  • Ability to clearly communicate and defend creative decisions
  • Experience working with cross-functional teams
  • 100% fluency in English (written and communication)
  • A strong portfolio showcasing campaign and marketing work

Nice To Haves

  • Experience working with higher education, nonprofit, or healthcare clients
  • Agency experience managing multiple brands or campaigns
  • Experience mentoring or supporting junior copywriters
  • Familiarity with tools like Figma, Adobe XD, or AI tools (e.g., ChatGPT)

Responsibilities

  • Write and refine copy for landing pages, paid ads, email, and campaign assets
  • Develop clear, compelling messaging aligned with campaign strategy
  • Contribute to campaign concepting and messaging frameworks
  • Ensure consistency in brand voice, tone, and quality across deliverables
  • Collaborate with designers, strategists, and creative teams
  • Present and explain the rationale behind your copy and messaging decisions
  • Incorporate feedback while maintaining creative integrity
  • Edit and support work from junior or freelance copywriters
  • Stay up to date with marketing trends, formats, and creative approaches

Benefits

  • Competitive USD compensation based on experience/scope
  • 100% remote role
  • Work that directly impacts campaign performance and results
  • Collaboration with a mission-driven marketing team
  • Opportunity to shape messaging for organizations creating real-world impact
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