Senior Copywriter

OLIVER Agency - North America•Toronto, ON

3h•CA$114,750 - CA$128,250•Remote

About The Position

This is an opportunity to join OLIVER's dedicated in-house studio embedded with a leading healthcare education institution as Senior Copywriter — crafting content that helps adult learners, working professionals, and healthcare workers take the most important step of their careers. Based in Toronto, you'll write across the full content spectrum — email, paid social, digital display, web, and video — for five distinct higher education brands with different voices, audiences, and program portfolios. Your work bridges the gap between curiosity and choice, delivering answers that make a complex decision feel clearer. You'll work within a high-velocity, AI-augmented studio where Pencil is part of the workflow, and creative quality is never compromised by speed. We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process. The Senior Copywriter is a creative leader and craft anchor within the Toronto-based content team. You write with intelligence and empathy across all channels and formats, maintaining the distinct voice of each institution while producing content at the pace and volume required by a high-performance production studio. You mentor junior Copywriters, establish content standards, and collaborate closely with Art Directors and the Associate Creative Director.

Requirements

A portfolio of strong writing across digital channels — email, social, web, and campaign copy — that demonstrates both craft and strategic thinking
Proven ability to write in multiple brand voices with precision, adapting tone and register for different audiences and contexts
Experience working in high-volume content production environments, with an organized, deadline-driven working style
A collaborative, mentoring mindset — you invest in the quality of the team's work, not just your own
Advanced use of AI writing and content tools to enhance creative output and production efficiency
Experience designing AI-assisted content workflows for self and team — including prompting strategies, editorial QA processes, and quality benchmarking
Ability to train others on effective AI tool usage within a copywriting context
Rigorous human editorial oversight: clear judgment on whether AI enhances versus detracts from creative quality and brand integrity

Nice To Haves

Experience writing in or adjacent to higher education, healthcare, or mission-driven categories is a strong differentiator; an understanding of adult learner psychology and high-stakes decision-making is particularly valued

Responsibilities

Write high-quality copy across all channels and formats — email, paid social, digital display, web, and video scripts
Maintain deep brand fluency across all five healthcare education institutions, understanding the distinct voice, audience, and compliance requirements of each
Collaborate with Art Directors and the Associate Creative Director to ensure copy and design integrate seamlessly across all assets
Mentor and support junior Copywriters in the Toronto team, providing clear creative feedback and guidance
Work within Pencil and other AI-assisted tools to enhance content production speed and quality — using AI to explore and iterate while maintaining rigorous human editorial judgment
Manage multiple concurrent briefs within OMG, prioritizing effectively and delivering to agreed SLAs without compromising quality
Ensure all copy is audience-appropriate, brand-compliant, and sensitive to the compliance requirements of higher education and healthcare marketing
Contribute to the development of campaign concepts, content frameworks, and messaging strategies alongside the CRM Strategy Lead and ACD
Participate in brand immersion and onboarding sessions to build deep institutional knowledge of university programs, audiences, and marketing priorities