Senior Copywriter

VML•Detroit, MI

5h•$60,000 - $140,000•Hybrid

About The Position

We are seeking a versatile, ideas-first Senior Copywriter to join our dynamic creative team in Detroit. This is a role for an adaptive storyteller who is much more than a digital writer. You can crack the creative concept and seamlessly translate it across multiple channels—whether it’s a high-impact social campaign, a targeted digital experience, or a premium physical activation. In this role, you will partner closely with art directors and designers to shape our primary client’s narrative. You should have the confidence to pitch your ideas, back up your creative choices, and execute them beautifully. If you have a passion for premium branding, love a fast-paced agency vibe, and want to see your concepts come to life, we want to hear from you.

Requirements

5+ years of copywriting experience, ideally within an agency or fast-paced creative environment.
A proven ability to write with a high-end, premium aesthetic—knowing how to make a brand feel exclusive and aspirational.
A strong portfolio showcasing big-picture creative thinking and work that lives harmoniously across multiple media channels.
Fluency in Figma for collaboration, Confluence for documentation, and familiarity working alongside design teams in Adobe Creative Suite.
A drive to work seamlessly with strategists, project managers, and clients to bring groundbreaking work to life.

Nice To Haves

Automotive experience is a huge plus, but not a dealbreaker!

Responsibilities

Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts from scratch.
Turn strategy and insights into compelling, human stories that span digital, print, and experiential channels.
Elevate the client’s brand narrative by injecting a sophisticated, luxury tone into every piece of copy.
Write engaging, high-performing copy for websites, landing pages, and interactive digital spaces.
Create sharp calls-to-action (CTAs) and write intuitive microcopy to enhance the user experience.
Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated.
Write snappy, impactful copy for paid social, display banners, and search engine ads.
Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.
Write compelling subject lines and narrative flows for premium lifecycle, promotional, and automated email campaigns.