Senior Copywriter

Adelphi Group•Indianapolis, IN

3d•$80,000 - $110,000•Hybrid

About The Position

This position will be hired through Critical Mass, with day-to-day work embedded with the Delta client’s brand team. The Senior Copywriter will report directly to the Senior Brand Manager and collaborate closely across brand, product, and channel teams to deliver cohesive and impactful content. The role involves understanding client needs for messaging that drives awareness, preference, and sales for products for the client’s flagship brand. The Senior Copywriter will cultivate a deep understanding of products, innovations, customers, and target decision makers. They will develop compelling copy to drive engagement through various content types, acting as the voice of the brand. The role requires building marketing communications that meet customer requirements and brand guidelines, optimizing key opportunities, and advocating for the brand with impactful, SEO-optimized content. The ideal candidate is creative, highly organized, able to work efficiently on multiple projects to meet tight deadlines, enjoys building relationships, and collaborates effectively. They value input, anticipate problems, accept feedback well, are comfortable voicing their opinion, and thrive on translating complexity into straightforward copy.

Requirements

5-7 years of content marketing or copywriting experience
Excellent writing, editing, and proofreading skills with a diligent eye for brand voice, accurate detail, language, flow, and grammar
Comfortable working independently within tight, and often changing, timelines while managing competing priorities
Strong research, listening, and creative thinking skills
Ability to think conceptually and translate ideas into compelling, audience-specific messaging
Proven ability to demonstrate brand voice
Excellent portfolio of work
Proficiency in Microsoft Office
Solid understanding of SEO and digital marketing best practices is required to optimize content performance.
Experience working with various product content management systems and emerging technologies, including Copilot
Occasional travel required

Responsibilities

Collaborate with channel marketing, product management, and other Delta internal departments to identify needs, requirements, and goals for creating relevant and impactful copy and messaging.
Work with brand and channel teams in accordance with strategy, customer guidelines, and decision maker behaviors to develop innovative and effective written communications.
Support a market-driven and industry-leading brand strategy.
Self-manage project priorities, timelines, and resources to ensure projects are delivered on time and within budget.
Edit and proof work to ensure high editorial standards are met across all content outputs.
Develop copy and messaging in alignment with brand standards and goals with an SEO-centered approach for a variety of media and applications.
Create comprehensive guides to ensure consistent and effective communication across all channels.
Craft unique and compelling messages that highlight the distinct advantages of our products.
Oversee the development of new product names and ensure the protection and maintenance of trademarks on existing names.
Establish and maintain a process for developing and validating product claims.
Review and proofread all content to ensure accuracy and consistency.
Coordinate with legal teams to ensure all content is compliant with relevant regulations and obtain necessary approvals before publication.