Senior Copywriter

Jellyfish • New York, NY

1d • $89,664 - $116,563 • Hybrid

About The Position

As a Senior Copywriter at Jellyfish, you will create high-quality, performance-driven copy for global brands across a range of channels and formats. You will combine writing craft with audience insight, strategic thinking and performance data to develop copy that meets client objectives. You will translate creative briefs, messaging frameworks and strategic direction into effective communications, while contributing ideas and recommendations to strengthen the work. You will use Pencil and GenAI to create, iterate and optimise copy at scale, applying human judgement and quality control throughout. Working closely with strategists, creatives, media, data and AI specialists, you will own complex copy projects and help maintain high standards across the wider team.

Requirements

• At least 4 years of copywriting experience, ideally in an agency or across multiple brands and digital channels.
• Excellent copywriting and editing skills, with a portfolio demonstrating strong writing craft and adaptability to different brands, audiences and tones of voice.
• Experience writing across digital formats such as paid media, social, CRM, websites and landing pages.
• Experience translating creative briefs, strategies and messaging frameworks into compelling copy.
• Strong understanding of how audience insight, search and performance data can inform effective copy.
• Experience using GenAI tools in copywriting or creative workflows, strong prompting skills, and curiosity about agents, automated workflows and emerging technologies.
• Confidence contributing to messaging, content and creative recommendations.
• Strong client-facing, communication and presentation skills.
• Excellent attention to detail, organisation and quality control.
• Experience collaborating across strategy, creative, media, data and other specialist teams.
• Ability to manage complex projects and priorities while consistently delivering high-quality work.

Nice To Haves

• Experience providing feedback, guidance or mentorship to other writers.

Responsibilities

• Write and edit audience-first content across digital ads, websites, landing pages, CRM and social.
• Translate creative briefs, messaging frameworks and strategic direction into compelling copy, contributing ideas and recommendations.
• Lead copy-focused client discovery, gather tone-of-voice and brand identity materials, and develop content toolkits and sample content.
• Oversee complex copywriting projects and ensure efficient workflows from initiation through completion.
• Own copy quality across projects, including briefing, writing, editing and quality assurance, and support timely delivery.
• Provide guidance and feedback to other copywriters where appropriate.
• Use Pencil for AI-enabled copy creation, iteration and optimisation; test and refine prompting and generation approaches to improve quality, consistency and performance.
• Develop effective Pencil-based copywriting approaches across assets and use cases, and share best practices and learnings with the wider team.
• Contribute to content and creative strategy using audience, cultural, search and performance insights to develop messaging approaches and content recommendations.
• Use audience, search and performance data to assess copy, identify opportunities and inform optimisation.
• Design effective AI prompts and use agents or automated workflows to support and scale multi-step content tasks.
• Stay current with digital content, AI-enabled creation and changes in the digital landscape.

Benefits

• Eligibility to join a discretionary annual bonus scheme.
• 401k retirement plan.
• Healthcare, vision and dental insurance.
• Short- and long-term disability coverage and life cover.
• Remote work for up to 60% of workdays.
• Flexible working hours, with the workday arranged between 8am and 6:30pm.
• 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed