Senior Copywriter

Zeta Global

1d•Remote

About The Position

Zeta Global is a data-driven marketing technology company delivering personalized customer experiences at scale. Within Zeta CRM Business, the Creative Studio is a dynamic, collaborative team of designers, storytellers, and strategists dedicated to pushing creative boundaries and building powerful customer connections. Every campaign we craft is a story — one that combines data, technology, and human-centered creativity to meet audiences where they are and move them to act. Our team thrives at the intersection of craft, strategy, and digital innovation, and we're looking for a Senior Copywriter who believes words have the power to stop a scroll, open an email, or turn a stranger into a loyal customer. In this role, you'll bring brand stories to life across the full digital ecosystem: email, web, SMS/MMS, social, display, and scripted video. You'll write with purpose and precision, shaping narratives that feel personal at scale, and you'll do it with a deep understanding of how copy performs differently across every channel and format.

Requirements

Demonstrated expertise writing for CRM channels — email, SMS, push notifications, and landing pages are a strong plus
Proven experience with sales enablement copy — decks, scripts, one-pagers, demo narratives, and pitch materials
Video script writing experience required; familiarity with production processes and how scripts translate to screen is a plus
Ability to learn and accurately communicate the capabilities of complex marketing technology platforms
Strong verbal communication skills; comfortable and confident presenting to clients and senior internal stakeholders
Experience working in a fully remote, fast-paced environment with cross-functional teams
Portfolio demonstrating range across campaign copy, long-form narrative, scripts, platform storytelling, and/or sales enablement materials
7+ years of professional copywriting experience in digital marketing, agency, in-house brand, or SaaS/MarTech environments
Bachelor's degree in English, journalism, advertising, communications, or a related field — or equivalent professional experience
Deep understanding of the customer journey and the role compelling copy plays in driving engagement, conversion, and brand loyalty at every touchpoint
Portfolio that showcases strategic range: brand copy, performance copy, scripts, and sales or platform storytelling
Strong communicator and collaborator, comfortable presenting and defending creative concepts to internal stakeholders and clients alike
Proven ability to mentor team members, contribute to team creative culture, and elevate the work of those around them

Nice To Haves

Familiarity with production processes and how scripts translate to screen is a plus

Responsibilities

Write clear, persuasive, on-brand copy across CRM channels — email, SMS, MMS, push notifications, landing pages, and direct mail — for Fortune 500 clients across multiple industries
Partner with designers, strategists, and analysts to translate data insights and customer behavior into resonant messaging that drives engagement and conversion
Support the creation of promotions, gamification mechanics, and loyalty program communications that deepen customer relationships
Craft narrative-driven copy for sales decks, pitch presentations, one-pagers, and battlecards that help the sales team advance and close deals
Translate Zeta’s data assets, AI capabilities, and client outcomes into compelling stories tailored to C-suite and marketing decision-makers
Develop messaging frameworks that clearly articulate Zeta’s value proposition and competitive differentiation across buyer segments
Write and refine copy for bespoke demo experiences — including custom email previews, annotated platform flows, and supporting sales narratives
Write scripts for sizzle videos, platform walkthroughs, and sales demo recordings that are visually adaptable and narratively precise
Develop digital copy supporting live and recorded sales demos.
Collaborate with creative and production teams to ensure scripts translate cleanly from page to screen, balancing technical accuracy with accessibility