Senior Copywriter

Back Market • New York, NY

1d • Hybrid

About The Position

We’re Back Market, a global marketplace for refurbished devices, dedicated to making tech reliable, affordable, and better than new. Our mission is to lower environmental impact by providing trustworthy, affordable tech with significantly lower carbon emissions than new devices. Every individual at Back Market contributes to this mission. As a Senior Copywriter in our in-house creative team (the Studio), you will collaborate with internal and external partners to create highly-creative, culturally-relevant copy that advances the brand and business. Reporting to the Head of Global Copy, you will be part of a global team of copywriters focused on crafting exceptional brand storytelling that aligns with Back Market's tone of voice and business objectives. You will be responsible for mastering and maintaining our brand's global tone of voice across all channels, audiences, and media placements. This is a hybrid role requiring 3 days per week in our Union Square office.

Requirements

• 5+ years of related experience in a creative marketing or creative agency team.
• Experience in translating complex briefs into outstanding copywriting and creative concepts.
• Experience creating marketing/advertising campaigns from developing vision and message platform to overseeing production on time and budget.
• Understanding and experience in creating integrated content across all marketing channels from digital, social media, and paid media.
• Strong creative vision with an understanding of business objectives.
• Experience with translating popular and consumer culture into effective marketing communications.

Nice To Haves

• Prior experience with full-funnel creative development.
• Experience collaborating with a large creative and marketing team, especially one that is global.
• Familiarity with Figma.

Responsibilities

• Develop best-in-class copy that breaks through the clutter, using humor, relatability, sharp cultural awareness, and an intensely human voice to connect with people.
• Protect and execute the brand tone of voice across all media.
• Responsible for the execution of copy for their regional market, as well as their global copy “squad.”
• Deliver compelling and effective copy across multiple touchpoints, including social media, above-the-line marketing (film, OOH), video scripting for social platforms, social-first copy, direct-to-consumer communications like banners, emails, and push notifications.
• Collaborate with the Back Market in-house studio team, including the Social Team, Executive Creative Director, and design team, to support campaigns and day-to-day content.
• Collaborate with cross-functional partners (especially within Marketing) to understand market-specific goals and insights and apply them in your copy.
• Collaborate with Heads of Marketing to ensure US marketing needs are met through creative.
• Use marketing data and objectives from briefs to guide the creation of exciting, compelling copy, ensuring final drafts align with initial business goals.
• Help develop creative and copy direction for 360, 180, and 90 global campaigns and tailor them to the cultural specificities of the US market.
• Collaborate with UX Content Designers to ensure the tone of voice stays on brand.
• Intake, analyze, and execute against marketing data and insights to deliver successful copy in service of the business.
• Onboard freelancers and maintain consistent communication with freelancers and creative agencies regarding Back Market's tone of voice, including copy review.

Benefits

• A mission-driven work environment where your day-to-day makes an impact on the planet.
• Hybrid work environment, with 2 remote days a week and 1 remote work week per quarter, plus 3 flex days.
• Employee Resource Groups, including mentorship programs, comprehensive accessibility policies, and cultural competency training.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed