Senior Copywriter

Zipline•South San Francisco, CA

10h

About The Position

Zipline is the world’s largest and most experienced drone delivery service, dedicated to ensuring access to food, medicine, and essential goods globally. They design, build, and operate an autonomous logistics system, making millions of deliveries across four continents every 30 seconds, including blood, vaccines, medical supplies, food, and retail products. Zipline partners with major healthcare systems, governments, retailers, restaurants, and global businesses to save lives, reduce emissions, increase economic opportunity, and provide rapid delivery. The company emphasizes that the drone is only 15% of their comprehensive system for seamless, reliable global operations, which strengthens supply chains, reduces congestion, and gives people time back. With over 140 million commercial autonomous miles flown, Zipline is redefining access to various products worldwide. They seek practical problem solvers who thrive on real-world challenges, rapid growth, and are motivated by building systems with a direct, meaningful impact on people’s lives, scaling the future of logistics, sculpting from first principles, facing adversity, and achieving the impossible at record speeds. The role is for a curious, multidisciplinary Senior Copywriter who will concept and create standout work across integrated marketing, growth marketing, brand storytelling, and experiential environments. The ideal candidate is both a brand builder and a performance-minded thinker, capable of writing diverse content from paid ads to immersive physical/digital brand moments. They should bring a sharp creative point of view, strong writing craft, and the ability to translate insights and ideas into work that drives both brand awareness and conversion.

Requirements

6+ years experience as a creative copywriter in an in-house brand, agency, or hybrid environment, with a focus on integrated marketing campaigns & consumer-focused brand campaigns.
Proven ability to create both brand-building and performance-oriented creative.
Expert-level writing craft: tone, voice style and personality.
Strategic thinking to structure a solid brand voice that reflects the business goals.
Strong conceptual thinker with the ability to generate ideas that scale across channels.
Experience with A/B testing and performance-driven copy.
Experience building copy systems (not just one-off pieces).
Familiarity with Figma, Adobe CC and Google ecosystem (Slides, Sheets, Docx..etc).
An understanding of AI tools to automatize production.
Understanding of production for digital, print, and environmental executions.

Nice To Haves

Experience writing for experiential/physical environments, spatial storytelling, and environmental expressions is a plus.
Naming experience (products, campaigns, features)
Scriptwriting (video, motion, audio)
Long-form editorial writing
Experience developing social media campaigns

Responsibilities

Lead language development for integrated campaigns across brand, growth, lifecycle, and experiential.
Concept high-performing performance ads (static, video storyboards, social formats) informed by testing insights.
Develop brand campaigns, including tone of voice, personality, style direction, and language systems.
Write for experiential environments, including pop-ups, installations, OOH, live brand activations, and physical signage systems.
Partner with the broader Marketing & Product teams to turn ideas into breakthrough creative.
Collaborate with designers, producers, and external partners & agencies to create compelling creative for customers and business partners alike.
Present work clearly and confidently to creative leadership and cross-functional stakeholders.
Elevate the standard of copywriting, ensuring consistency and cohesion across all touchpoints, digital, social, print, and experiential.
Maintain exceptional executional quality, even within fast-paced, iterative testing environments.