Senior Copywriter

SAMY•Miami, FL

About The Position

SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns. MISSION Lead social-first copy strategy for U.S. skincare and beauty brands by creating culture-driven ideas and campaigns that spark conversation, building strategic content calendars, and delivering best-in-class bilingual (English/Spanish) copy that stays ahead of trends and drives impact across social platforms.

Requirements

5+ years of copywriting experience in creative/digital agencies.
Social-first copy expertise (TikTok, Instagram Reels, YouTube Shorts), with strong platform-native writing.
Deep knowledge of digital platforms and best practices (formats, hooks, engagement drivers, community language).
Experience working with beauty/skincare accounts, understanding category trends and consumer behavior.
Trend and culture fluency, especially around what’s moving culture in the U.S.
Bilingual proficiency (English & Spanish) with excellent grammar, tone adaptation, and cultural nuance.
Ability to conceptualize campaigns and translate strategy into high-impact content ideas.
Strong skills to build strategic content calendars and maintain consistency across brands and platforms.

Responsibilities

Develop social-first ideas and concepts that spark conversation and drive engagement.
Conceptualize culture-driven campaigns aligned with brand goals and what’s shaping U.S. culture.
Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging.
Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity.
Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content.