Senior Copywriter

Brunswick Corporation•Menomonee Falls, WI

7d•$87,800 - $115,000•Hybrid

About The Position

Brunswick is looking for a Creative Lead (Copy) to join our Creative Services team serving Mercury Marine. You’ll help define the voice of a legendary brand, create conceptual creative concepts, provide mentorship to more junior writers, and get hands-on to execute copy that brings our brand to life. You’ll also collaborate across design, web, video and production while working with the brand and project management team to deliver impactful work that benefits the business. At Brunswick, we have passion for our work and a distinct ability to deliver. Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Requirements

8+ years of experience in an advertising/marketing agency or in-house marketing department
Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio
Experience in collaboratively developing creative campaign concepts
Ability to produce copy across marketing channels while flexing the tone to remain on brand, but relevant to different audience segments
Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices
Strong time management to meet tight deadlines while working on simultaneous projects
Experience editing and proofreading according to multiple style guides with acute attention to detail
Basic understanding of SEO keyword usage
Portfolio that demonstrates creative marketing copy across channels for multiple client

Responsibilities

Experience and ability in forming/establishing a unique, ownable voice for brands of varying stages of maturity
Contribute creatively and strategically to the evolution of the Mercury Brand and business
Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our brands’ objectives
Working closely with creative and brand team members, lead the development of campaign concepts that stand out to consumers and achieve the objectives laid out in the brief
Translates business objectives into conceptual ideas that connect with customers and drive back to KPIs
Develop copy that engages boating, fishing, and water sports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more)
Knowledge of omnichannel, B2C, B2B, retail and digital marketing campaigns
Create/contribute to pitch decks, then be prepared to present work to the creative and internal stakeholders
Excel at writing captivating headlines built off insights and data points through various mediums and products
Deep understanding of scriptwriting, storyboard, VO and casting processes
Work with more junior team members to ensure work is up to standards while guiding them in their growth
Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides
Become an expert at reaching all types of consumers in the marine industry