Senior Copywriter & Editor

Canadian Tire Corporation•Toronto, ON

About The Position

This role is for a Senior Copywriter/Editor to join Canadian Tire’s In‑House Content & Creative team. The ideal candidate loves shaping brand voice, elevating brands through copy, and making purpose‑driven work land with precision. They should bring editorial rigour, a sharp instinct for brand storytelling, and a clear point of view on what great retail and ecommerce copy looks like. Reporting to the Manager, Creative Copy & Content, this role will help define, refine, and champion the tone of voice across brand campaigns and ecommerce experiences. The Senior Copywriter/Editor will partner closely with writers, designers, marketers, and channel teams to ensure all copy is clear, consistent, compelling, and on brand. They must communicate with confidence, turning editorial decisions into crisp, constructive direction. The role blends hands‑on writing with editorial leadership and governance, suitable for someone who obsesses over details, understands how brand systems scale, and can guide work from brief to final execution without sacrificing speed. Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies, with over 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and market-leading merchandising strategies. The company invests in new technologies and products and focuses on top talent to drive innovation for customers. CTC is committed to fostering an environment where belonging thrives, and diversity, inclusion, and equity are infused into everything they do, welcoming and encouraging candidates from equity-seeking groups.

Requirements

7+ years of demonstrative experience as a senior retail/brand copywriter and editor in an agency or in‑house creative environment with experience in managing a portfolio and mentoring junior copywriters
Excellent communication and presentation skills—you can clearly explain editorial decisions and brand rationale
Deep experience editing brand‑led campaign work and ecommerce/retail copy
A proven ability to steward and apply brand tone of voice across multiple channels
An exceptional editorial eye, with mastery of grammar, style and narrative flow
Strong understanding of how copy functions in digital, ecommerce and OMNI‑channel environments
Confidence managing multiple workstreams and priorities without sacrificing quality
A collaborative, solutions‑oriented mindset and comfort working in a fast‑paced environment
Up‑to‑date knowledge of digital content trends and platforms, including social and commerce ecosystems

Responsibilities

Act as a brand steward for Canadian Tire’s Tone of Voice ensuring consistency, clarity, and quality across all touchpoints
Embrace AI‑enabled tools as part of a modern, efficient editorial workflow.
Assist with AI integration for copy assets and help create agents and prompts for quick, templated copy ads.
Assist in daily copy governance, juggling a schedule that includes over a 100 assets per week
Become proficient with CT’s style guides, editorial frameworks and best practices
Write, edit and refine ecommerce copy, including emails, web pages and ads, balancing brand storytelling with conversion best practices
Partner with copywriters and creative teams to strengthen ideas, elevate writing and maintain editorial excellence
Provide clear, constructive editorial feedback that helps teams grow while protecting brand standards
Confidently present editorial recommendations and brand rationale to stakeholders

Benefits

Competitive pay
Comprehensive benefits and retirement programs
Performance incentives
Continuing Education Programs
Other perks to support your well-being
Career growth opportunities
Product discounts
Broadband
Store discounts
Supported learning through our Triangle Learning Academy
Canadian Tire Profit Sharing
Retirement and savings programs for eligible employees
Enhanced flex benefits program
Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
Total well-being, and mental health tools and resources for all employees