IMSA Senior Coordinator, Partnership Marketing

NASCAR•Daytona Beach, FL

25d•Onsite

About The Position

IMSA is seeking a Senior Coordinator, Partnership Marketing to support strategic corporate partnerships and help grow the organization. The role focuses on executing partner activations and sponsorship programs, delivering value to partners, creating partner and VIP experiences, and advancing business relationships through communication, collaboration, and reliable execution. The position is based in Daytona Beach, Florida. The coordinator manages assigned partnerships and contractual deliverables, maintains partner relationships, coordinates partnership communications and reporting, and plans and executes hospitality, event, and at-track programs. The role works with internal teams, tracks, agencies, and external stakeholders, and serves as the at-track manager of the IMSA Business Center. Travel of up to 25%, including weekends, may be required as business needs require.

Requirements

Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field, or an equivalent combination of education and experience.
1–3 years of experience in partnership marketing, sponsorship activation, event marketing, sports marketing, hospitality, client services, or a related field.
Strong project management and organizational skills, including the ability to manage multiple priorities in a fast-paced environment.
Excellent written and verbal communication skills and ability to build relationships with partners, clients, and internal stakeholders.
Experience coordinating events, hospitality programs, sponsorship activations, or client-facing initiatives.
Strong attention to detail and ability to manage timelines, deliverables, and stakeholder expectations.
Proficiency with Microsoft Office Suite.
Ability to leverage technology and AI tools to improve efficiency, effectiveness, and deliverables.
Proactive, solutions-oriented mindset and ability to anticipate needs and execute professionally.
Ability to collaborate across departments and represent IMSA effectively with partners and guests.
Ability to travel up to 25%, including weekends, as business needs require.

Nice To Haves

Experience with Adobe Photoshop.

Responsibilities

Manage day-to-day execution of assigned partnerships and ensure contractual obligations, activation programs, and deliverables are fulfilled accurately and on time.
Build and maintain relationships with partner contacts and identify opportunities to maximize the value of their IMSA investment.
Coordinate partnership communications, reporting, research insights, event logistics, executive briefings, and guest management.
Plan and execute at-track activations, hospitality programs, VIP experiences, suite operations, and other partner engagement opportunities.
Collaborate with internal teams, tracks, agencies, and external stakeholders to deliver partnership programs.
Manage distribution and tracking of credentials, parking passes, suite access, VIP experiences, and Victory Lane celebrations.
Develop and maintain partnership collateral, presentations, activation materials, and event resources.
Serve as the at-track manager of the IMSA Business Center and support partnership initiatives at race weekends and partner events.