Senior Coordinator, Paid Media

January Digital•Dallas, TX

3d•$53,000 - $63,000•Hybrid

About The Position

January Digital is the Digital Leadership Company, solving business challenges for retail, CPG, and beauty clients through media excellence, strategic guidance, and actionable analytics. The agency team handles full funnel media planning, execution, and optimization, while the consulting team offers strategic leadership. All work is supported by data and actionable insights. The company motto is to build a company that improves the lives of clients, people, and the world, supported by the WORKS program (Good Works for philanthropy and Well Works for employee health). January Digital has received numerous accolades, including being named a Best Place to Work multiple times by INC and Dallas Business Journal, Ad Age's Best Places to Work, and a seven-time INC 5000 fastest-growing company. The team is AI-enabled, combining expertise, creativity, and AI innovation, with a focus on continuous training, AI skills, critical thinking, and responsible AI use. This senior coordinator role is for the agency team, requiring a collaborative, driven, and detail-oriented individual for a fast-paced, growing team. Primary responsibilities include executional excellence across paid search, paid social, programmatic display and video, and managing client communications. A working knowledge of at least one channel and a desire to learn across all channels is expected.

Requirements

1-2 year's experience in managing paid media in one or more digital channels – search (organic and paid), social, progammatic, display, and video.
Experience with performance media principles - driving effective ROAS / CPA, maximizing lead generation, and marketing subscription-based programs.
Strong grasp of digital marketing fundamentals & web analytics platforms.
Strong verbal and written communication skills, including proficiency in Microsoft Excel & PowerPoint.
Excellent team player with strong collaboration skills.
Strong project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines.
Strong analytics skills to troubleshoot issues.
Has a positive attitude and loves opportunities to collaborate with others.
Consistently demonstrates behavior in line with January Digital’s core traits.
U.S. citizenship or permanent residency is required for this position.

Nice To Haves

Previous client management experience preferred.
Bachelor's Degree preferred.
Google Ads and/or Meta Blueprint Certification preferred.

Responsibilities

Independently manage tactical activation tasks across all digital marketing platforms with a focus on affiliate marketing & search.
Develop a deep understanding of each client’s business and provide weekly reporting with a focus on actionable insights.
Manage ad delivery and implement optimizations fluidly across channels to meet client goals.
Lead specific external day to day communications and develop relationships with select clients and vendors.
Analyze data from various sources to ensure client goals are being met or identify opportunities to improve.
Collaborate with peers to manage responsibilities and set clear expectations for optimal team efficiency.
Become a digital marketing knowledge resource by staying current on industry changes and emerging technology innovations.
Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.

Benefits

Competitive and equitable pay
401k matching
Bi-annual bonus eligibility
Flexible PTO
Half-Day Fridays
Philanthropic Efforts and Paid Time Off to Volunteer
Fully covered medical, dental, and vision insurance
Annual Wellness Stipend
Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
Hybrid work policy that allows employees to divide their time between working in the office and working remotely.
Employees are required to work in either our Dallas or NYC office at least 5 days per month