Senior Coordinator - CRM

Hard Rock Digital•United States, FL

22h•Hybrid

About The Position

Hard Rock Digital is building the best online sportsbook, casino, and social gaming company in the world. We are focused on creating a team that is passionate about learning, operating, and building new products and technologies for millions of consumers. We value each customer's interaction, experience, behavior, and insight, and strive to act authentically. Leveraging the established success of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital is expanding into the digital space. This position reports to the CRM Casino Manager and will be a key contributor to the CRM team, driving Hard Rock Digital's online casino growth. The role involves close collaboration with product, marketing, commercial, operations, data, and regulatory teams. The Senior Coordinator will independently manage CRM and promotional workstreams from campaign creation and offer configuration to insight generation and process improvement. This role is not just about execution but also about shaping operational processes. The ideal candidate will be proactive in identifying issues, skilled at building cross-team relationships, and committed to raising standards.

Requirements

2+ years of experience in CRM, promo operations, or digital marketing — ideally in online gaming, sportsbook, or a similarly fast-paced consumer environment.
Hands-on proficiency with CRM and marketing platforms (e.g., Braze, Optimove) and a track record of using data to inform decisions.
Strong analytical skills — comfortable pulling and interpreting performance data, spotting trends, and translating them into action.
Demonstrated interest in or hands-on experience with online casino operations, including slot machines, table games, and promotional mechanics like free spins, deposit matches, and bonus structures.
Proven ability to manage multiple workstreams simultaneously without dropping the ball on quality or deadlines.
Clear, proactive communication skills — you keep your manager informed, your cross-functional partners aligned, and your documentation tight.
A process-improvement mindset: you don’t just follow SOPs, you make them better.
Genuine curiosity about players and the online gaming space — you understand what drives engagement and you bring that lens to your work.
Collaborative by nature with the ability to build strong working relationships with Creative, CS, Marketing, and other teams.
Availability for on-call weekend coverage to support live campaigns during peak player activity.

Responsibilities

Own the end-to-end execution of CRM campaigns across email, push, inapp pops — from audience build and QA through deployment — without close supervision.
Lead the campaign QA process, proactively identifying compliance, creative, or targeting issues before they reach the player.
Coordinate pre-planned and real-time messaging across channels, balancing urgency and quality to meet player and business needs.
Review and validate all copy and creative materials for accuracy, tone, and compliance; ensure nothing goes live that doesn’t meet the standard.
Own weekly promotional pacing updates — tracking performance against targets, surfacing risks early, and communicating clearly to your manager.
Build and configure player bonuses, offers, and onsite banners with accuracy and speed, managing cross-functional dependencies independently.
Identify gaps in existing processes and propose practical improvements; become the go-to resource for SOP questions on your team.
Ensure all promotional materials are deployed accurately and on time, holding yourself to a high bar on execution quality.
Own day-to-day relationships with Creative (brief submissions, feedback cycles) and Customer Support (player issue triage) for your assigned campaigns and verticals.
Build deep expertise in our marketing technology stack (e.g., Braze) and leverage its full capabilities to drive campaign efficiency and player engagement.
Partner with the broader team on A/B tests and personalization initiatives — contributing ideas, executing with precision, and communicating results clearly.
Communicate proactively to your manager — no surprises. Surface risks, blockers, and wins before being asked.
Maintain availability for on-call weekend coverage to support live campaign execution during peak player activity.