Senior Manager, CRM

Babbel•New York, NY

2d•$110,000 - $126,000•Hybrid

About The Position

Babbel is hiring a Senior Manager, CRM to join our team in our New York City office. The Senior Manager, CRM will report to the Director of CRM, Revenue Expansion, and lead our global customer upsell and winback campaign strategy across email, push, and in-app messaging. This role focuses on identifying revenue‑driving moments in the subscriber lifecycle and deploys campaigns that boost repeat purchases and minimize churn. Your work will ensure millions of Babbel’s subscribers continue to feel valued, inspired, and motivated to learn. To succeed in this role, you’ll bring a data-driven approach, a passion for testing, and an interest in crafting strategies tailored to global markets. You’ll collaborate with cross-functional teams to deliver regionally optimized campaigns that will drive upsell and cross sell opportunities, and increase CLV.

Requirements

At least 5 years of CRM experience in a high-volume, revenue-focused role; experience in a B2C subscription-based tech company is a plus
A test-and-learn approach to work: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results
A strong understanding of international markets and corresponding customer behaviors
Hands-on experience with building and optimizing upsell-focused email, in-app, and push marketing campaigns
Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io
Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance
Proficiency with A/B and multivariate testing methodologies
Exceptional written and verbal communication skills with attention to detail and a creative sensibility

Responsibilities

Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities.
Lead the end‑to‑end development, deployment, and continuous optimization of personalized high‑value customer journeys that improve conversions and long‑term customer value.
Identify and implement new upsell and winback programs to improve customer lifetime value.
Plan and maintain a revenue-focused campaign calendar with stakeholders, ensuring timely, high-quality execution.
Continuously improve performance through rigorous experimentation and optimization from A/B and multivariate test design through to data-driven evaluation and decision-making
Lead campaign analysis and report on expansion efforts, providing actionable insights and recommendations.
Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging that resonates with diverse customer audiences.