CRM Manager

Detroit Pistons • Detroit, MI

6h

About The Position

The CRM Manager is responsible for managing and optimizing the organization’s customer relationship management platform to increase customer insights, streamline processes, and support business growth. This role oversees CRM administration, training, integration, and campaign performance while collaborating with marketing and sales teams to ensure our environment is optimized for our unique business needs. The CRM Manager serves as the primary point of contact for CRM related issues and enhancements, driving adoption and best practices across the organization.

Requirements

• Bachelor’s degree in Information Systems, Business Administration, Marketing, or related field.
• 3+ years of experience administering CRM platforms (preferably Microsoft Dynamics).
• Microsoft Dynamics CRM certification earned or in progress.
• Strong understanding of CRM best practices, platforms and data integrations.
• Ability to write intermediate SQL queries.
• Excellent communication, problem-solving, and project management skills.
• Ability to translate business needs into technical solutions.
• Experience building and integrating customer-facing web forms e.g., Formstack, Google Forms, FormAssembly, etc.
• Proficiency in MS Excel.

Nice To Haves

• Experience in a fast-paced, customer-centric industry.
• Familiarity with marketing automation tools (e.g., Adobe, Marketing Cloud, Eloqua) and customer journey mapping.

Responsibilities

• Responsible for system configuration, customization, and integration with other platforms.
• Identification of opportunities for automation and process improvement within the CRM platform.
• Management of lead identification and qualification.
• Create and maintain training and best practice documentation.
• Implement data hygiene practices and maintain a clean, reliable customer database.
• Ensure the secure integration of accurate and appropriate customer data via customer enabled web forms.
• Create and manage dashboards and reports to track customer engagement and measure campaign performance.
• Provide actionable insights for sales and marketing leadership teams.
• Support segmentation and targeting strategies for personalized customer experiences.
• Partner with marketing and sales teams to ensure seamless CRM operations.
• Train and support staff in CRM usage, best practices, and new features.
• Serve as the primary point of contact for CRM related issues and enhancements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level