Coordinator - CRM

Hard Rock Digital•United States, FL

1d•Hybrid

About The Position

Hard Rock Digital is building a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. They are creating a team that is passionate about learning, operating, and building new products and technologies for millions of consumers, with a focus on customer interaction, experience, behavior, and insight. Hard Rock Digital leverages the established brand of Hard Rock and the Seminole Tribe of Florida to enter the digital gaming space. The position of CRM Coordinator is an essential part of the Promo & CRM team, reporting to the CRM Casino Manager. This role involves learning the online casino operations from the ground up and working with various teams (product, marketing, commercial, operations, data, regulatory) to execute daily CRM and promotional campaigns. It is a foundational role for individuals eager to build expertise, ask questions, and grow quickly in a high-energy, player-first environment.

Requirements

Entry-level to 1 year of experience in CRM, digital marketing, or a related field.
Familiarity with CRM or marketing platforms (e.g., Braze, Optimove, Salesforce Marketing Cloud) — hands-on experience is a bonus; a willingness to learn fast is a must.
Demonstrated interest in or hands-on experience with online casino operations, including slot machines, table games, and promotional mechanics like free spins, deposit matches, and bonus structures.
Strong attention to detail — you catch errors before they go live and take quality seriously.
Clear written and verbal communication skills; comfortable asking clarifying questions and flagging blockers early.
Ability to stay organized and manage your time across multiple tasks in a fast-paced environment.
A genuine curiosity about players — you think about the experience on the other side of the campaigns you execute.
Team player who collaborates well and supports peers; no job is too small when the team needs it.
Availability for on-call weekend coverage to support live campaigns during peak player activity.

Nice To Haves

Online gaming or sportsbook experience is a plus but not required.

Responsibilities

Execute day-to-day CRM campaign setup including audience builds, send QA, and deployment checklists across email, push, and SMS channels.
Coordinate pre-planned and real-time messaging to align with player needs and business objectives, escalating blockers quickly.
Review and validate all copy and creative materials for accuracy, quality, and compliance before deployment.
Ensure all CRM communications are deployed accurately and on time to meet established deadlines.
Build and configure player bonuses, offers, and onsite banners with guidance, working with cross-functional teams to deliver a seamless player experience.
Track daily and weekly promotional pacing against targets, flagging anomalies to your manager.
Maintain organized documentation of completed work, ensuring all campaign records are accurate and up to date.
Follow established SOPs for offer builds and segment uploads, raising questions rather than guessing when something is unclear.
Build familiarity with marketing technology platforms (e.g., Braze) and begin developing hands-on expertise in their capabilities.
Coordinate routine requests with Creative and Customer Support teams, communicating status and escalating issues to your manager rather than letting them go unaddressed.
Support A/B tests and personalization initiatives by executing assigned tasks accurately and flagging results to the broader team.
Maintain availability for on-call weekend coverage to support live campaign execution during peak player activity.