Senior Coordinator, Brand Operations

NASCAR•Charlotte, NC

1d•Onsite

About The Position

NASCAR is seeking a Senior Coordinator, Business Operations based in Charlotte, North Carolina, to support operational excellence across the NASCAR Brand organization. The role is a central point of coordination for departmental operations, business processes, and race weekend logistics, helping ensure employees, partners, and guests have a seamless experience in the office and at NASCAR events. The position provides administrative and operational support to department leadership and the team, coordinates cross-functional business processes, and manages departmental resources and workflows. It also oversees event planning and race weekend logistics, including attendance lists, credentials, access, and event information. The coordinator partners with Event Operations and other NASCAR departments and responds to changing event needs in real time. The role requires strong organization, attention to detail, adaptability, communication, and customer service in a fast-paced environment. Travel is 5%, including weekends.

Requirements

Bachelor's degree or equivalent combination of education and experience.
Four or more years of experience supporting business operations, project coordination, event logistics, administration, or a related field.
Strong organizational skills and ability to manage multiple projects, deadlines, and stakeholders simultaneously.
Experience supporting cross-functional processes involving Finance, Legal, Human Resources, IT, or other business functions.
Proficiency with Microsoft Office Suite, particularly Excel, Outlook, PowerPoint, Word, and SharePoint.
Excellent verbal and written communication skills.
Ability to work effectively with employees, executives, vendors, partners, and external stakeholders.
Strong attention to detail and commitment to accuracy.
Ability to adapt quickly to changing priorities and operate effectively in a fast-paced environment.
Customer-service mindset focused on exceptional support and seamless experiences.

Responsibilities

Provide day-to-day administrative and operational support to Business Operations leadership and team.
Coordinate departmental processes involving Finance, Legal, Human Resources, IT, and other internal business functions.
Manage purchase requests, invoice processing, expense tracking, vendor coordination, and other operational workflows.
Manage departmental calendars, project trackers, contact lists, and shared resources.
Manage scheduling and logistics for internal planning sessions.
Oversee and facilitate the execution of department events.
Manage department and team onboarding activities for new team members.
Create or manage department documentation, templates, and operating procedures; identify gaps, discrepancies, and outdated information and complete or facilitate updates.
Create and manage master attendance lists for NASCAR employees, executives, partners, vendors, and invited guests.
Oversee procurement and distribution of event credentials, parking passes, hospitality access, garage access, and other event permissions.
Manage the creation and distribution of race weekend information, including schedules, maps, directions, and credential instructions; identify when updates are needed and ensure relevant parties receive accurate, current information in a timely manner.
Partner with Event Operations and other NASCAR departments to fulfill logistical needs.
Respond quickly to race weekend changes while maintaining organization and customer service.
Help ensure employees, partners, and guests have a seamless experience at NASCAR events.