Senior Content Strategist

Level Agency

7h • CA$80,000 - CA$100,000 • Remote

About The Position

Level Agency is hiring a Senior Content Strategist to build and run the content system that makes Level impossible to ignore. This is not a “write the blog, post the recap, update the newsletter” role. This is for someone who can turn agency expertise into sharp market positioning, credible thought leadership, useful sales enablement, and repeatable content systems that actually support growth. You’ll own the strategy behind how Level shows up in the market: what we say, why it matters, where it goes, how it supports pipeline, and how we use AI to produce smarter, faster, better work without lowering the bar. You’ll work across owned channels, web content, case studies, sales enablement, podcast and event content, and internal subject matter experts. You’ll be expected to bring strong editorial judgment, operational discipline, and real AI fluency — not theory, not dabbling, not “I use ChatGPT sometimes.” Success in this role means Level has a point of view worth following, the sales team always has relevant proof points to share, and content production runs like a system — not a series of last-minute sprints. This role reports to the SVP of Marketing and Sales Enablement.

Requirements

• 5+ years of content experience. You’ve built content in professional environments and have at least 2 years in a strategy, senior individual contributor, or team lead capacity.
• Strong writing and editorial judgment. You can turn complex ideas, performance data, strategy, and stakeholder input into clear, compelling narratives.
• Content strategy experience. You’ve owned content plans, editorial direction, calendars, channel strategy, and production priorities — not just individual assignments.
• Experience building content systems. You know how to create repeatable workflows, templates, approval processes, and production pipelines that help teams scale.
• Hands-on AI content experience. You’ve used AI tools in real workflows for research, drafting, repurposing, summarization, content scoring, search optimization, or workflow design.
• Project management strength. You can manage multiple concurrent workstreams, set deadlines, keep stakeholders moving, and follow through without being chased.
• Stakeholder management skills. You’re comfortable interviewing and coordinating with executives, internal experts, account leads, sales teams, clients, freelancers, and contractors.
• Long-form content experience. You’ve produced assets such as case studies, research reports, white papers, editorial articles, thought leadership, or sales enablement content.
• Comfort with interviews. You can conduct qualitative interviews with internal and external stakeholders and turn messy input into useful content.
• High quality bar. You catch gaps, inconsistencies, unclear claims, weak structure, and off-brand language before content goes live.
• Self-directed work habits. You’re organized, proactive, and comfortable using project management tools to keep work visible and moving.
• WordPress familiarity. You have experience publishing or editing web content in WordPress and basic comfort with HTML/CSS for formatting and on-page edits.

Nice To Haves

• B2B, agency, or professional services experience. You understand how expert-led businesses build credibility and move considered buyers through content.
• Performance marketing exposure. You understand how content supports demand generation, pipeline, proof, and sales conversations.
• Sales enablement experience. You’ve created assets that sales teams actually use, including one-pagers, pitch materials, objection-handling content, or vertical-specific content.
• Case study experience. You know how to identify strong stories, pull useful details from stakeholders, and shape proof into a compelling business narrative.
• Podcast or multimedia workflow experience. You’ve helped manage podcast production, content repurposing, or multimedia editorial systems.
• Agency award experience. You’ve researched award opportunities, written submissions, managed deadlines, or supported PR and credibility-building efforts.
• HubSpot or similar CMS/marketing automation experience.
• Experience optimizing content for AI-driven discovery platforms like AI Overviews, ChatGPT, Perplexity, or Gemini.

Responsibilities

• Own Editorial Strategy: Lead Level’s content strategy across owned channels, including the website, blog, podcast, newsletter, social, and sales enablement.
• Build the Content Calendar: Develop and maintain a 90-day content calendar tied to go-to-market priorities, active verticals, events, conferences, and sales needs.
• Turn Expertise into Thought Leadership: Translate Level’s internal expertise into differentiated content that practitioners, buyers, and clients find credible and worth sharing.
• Create Scalable Content Systems: Build repeatable workflows, templates, briefs, review loops, and production systems that make content creation more efficient and consistent.
• Lead AI-Integrated Content Workflows: Use AI tools for research, drafting, repurposing, summarization, content scoring, search optimization, and distribution planning — while maintaining human judgment and editorial quality.
• Own Web Content Strategy: Guide content for vertical pages, service pages, campaign landing pages, and other key website assets in partnership with design, SEO, and AI search teams.
• Optimize for Search and AI Discovery: Structure content to perform across traditional organic search and AI-driven discovery surfaces like Google AI Overviews, ChatGPT, Perplexity, and Gemini.
• Lead Case Study Strategy: Own the pipeline, standards, production, and publishing cadence for case studies, including stories built in Level’s CAISR format: Challenge, Analysis, Insight, Strategy, Result.
• Support Sales Enablement: Partner with sales and marketing leaders to create one-pagers, vertical-specific decks, objection-handling content, competitive positioning, and other assets that help move opportunities forward.
• Coordinate Stakeholders: Work with account leads, strategists, subject matter experts, clients, freelancers, contractors, and internal teams to get accurate, approved, on-brand content published.
• Repurpose with Purpose: Turn podcasts, events, case studies, internal expertise, and campaign learnings into useful content across multiple formats and channels.
• Keep Quality High: Protect Level’s voice, standards, accuracy, and credibility across everything we publish.
• Contribute Beyond the Core: Depending on your background, you may also support podcast operations, agency award submissions, event content strategy, conference recaps, or PR-related content.

Benefits

• Monthly WFH stipend
• Summer Fridays
• Generous time off, including unlimited PTO (U.S.), competitive vacation (Canada), and parental/family leave options
• Comprehensive health benefits, mental health support, and company-paid disability & life coverage
• Employer retirement contributions (401(k) in the U.S., RRSP match in Canada)
• Quarterly performance reviews and career advancement opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed