Senior Content Marketing Specialist

Icertis • Reston, VA

7d • $80,000 - $110,000

About The Position

The Senior Content Marketing Specialist will develop compelling, audience-first content to build awareness, strengthen the Icertis brand, and reinforce the company as a leading voice in contract intelligence and enterprise AI. The role translates complex topics into clear, engaging stories across multimedia formats, including original research, thought leadership, social content, video series, reports, ebooks, and emerging content experiences.

This position calls for strong editorial instincts: identifying compelling story angles, creating content audiences want to follow, and experimenting with new formats and AI-enabled content development. The specialist will develop and manage content across channels, collaborate with subject matter experts and executives, use audience and performance insights to guide topics and formats, optimize content for search and AI-powered discovery, and continually refine the approach based on results.

Requirements

• At least 3 years of experience in content marketing, editorial, journalism, communications, or a related field; B2B experience is preferred.
• Exceptional writing, editing, and storytelling skills.
• Experience developing content across multiple formats, including blogs and long-form written content.
• Strong understanding of how content should change by channel and audience.
• Experience collaborating with creative teams on visual storytelling and video content.
• Curiosity about AI and demonstrated experience using AI tools to improve the content development process.
• Baseline understanding of SEO and emerging AEO/GEO practices.
• Comfort working in a fast-moving environment, managing multiple projects, and moving quickly from idea to execution.
• Strong judgment and confidence to challenge an idea when there is a more interesting way to tell the story.

Nice To Haves

• B2B environment experience.

Responsibilities

• Develop high-impact, top-of-funnel content to build awareness, engagement, and market authority.
• Create and manage content across traditional and emerging formats and channels, delivering experiences aligned with how audiences consume digital information.
• Help develop recurring editorial franchises and video-first content that audiences recognize and want to follow.
• Partner with subject matter experts and executives to translate their expertise into distinctive, accessible content.
• Use audience insights, search trends, social listening, and performance data to identify topics and formats with the greatest opportunity for engagement.
• Optimize content for traditional search and AI-powered discovery and answer engines.
• Repurpose strong ideas across channels rather than creating one-off assets.
• Use AI and other emerging tools to accelerate research, ideation, production, optimization, and content repurposing while maintaining editorial judgment and quality.
• Measure content performance and refine the approach based on what resonates with audiences.

Benefits

• Annual bonus target of 5%.
• Equity component, including RSUs and shared ownership in the company.
• Generous holidays, including the week of July 4 off, and a generous holiday and PTO program.
• Free professional and leadership coaching; coaching as a service (CaaS).
• Annual personal development allowance.
• Medical, mental health, vision, and dental benefits.
• Employee assistance program (EAP).
• 401(k) match.
• Flexible work environment.
• Paid maternity and paternity leave.
• Seven paid volunteer days annually through 7 Days for Humanity.
• Global and regional DEIB steering committees, employee resource groups, and DEIB training programs and guest speakers throughout the year.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed