Senior Content Marketing Manager

Avante • New York, NY

3d • $120,000 - $155,000 • Hybrid

About The Position

Avante is seeking a Senior Content Marketing Manager to be the voice behind the ideas, events, and content that shape the narrative around AI in benefits. This role is responsible for planning and writing across various formats, including blog posts, sales enablement materials, event content, and social media. The position involves partnering with product marketing and demand generation teams, using data to inform strategy, and owning the brand voice. This is a senior individual contributor role for a writer who can develop thought leadership, shape webinar narratives, and leverage customer relationships into compelling stories. The ideal candidate will use AI tools to extend their reach while focusing on original thinking, sharp framing, and proprietary points of view.

Requirements

• 7+ years in content marketing or a writing-heavy communications role, with a portfolio led by thought leadership and executive or event content.
• Bachelors degree in Marketing, Communications, or equivalent experience.
• Excellent, independently strong writing and editing skills; ability to transform rough transcripts or technical briefs into engaging content for senior HR or benefits leaders.
• Direct experience writing for events: speaker guides, panel and webinar narratives, or podcast content.
• A track record of producing enablement materials that sales teams use, built on real relationships.
• Comfort using AI tools to repurpose and extend long-form writing, with clear judgment on human-only contributions.
• Experience partnering with product marketing or brand partners and executing on their vision.
• Early-stage startup experience, including comfort being the only content person initially.

Nice To Haves

• Experience marketing to enterprise-level/Fortune 2000 companies.
• A published writing background (bylines, books, or a personal platform with real readership).
• Experience marketing to HR, benefits, or healthcare buyers.

Responsibilities

• Build Avante's content engine, including a content calendar, website content, and GTM enablement materials.
• Curate Avante's point of view through narratives, materials, and thought leadership to define the category and engage buyers, partners, and customers.
• Write and shape event content, including speaker guides, narrative arcs, and talking points for webinars, panels, and podcasts.
• Lead the social media presence, ensuring content reflects a company with a strong message.
• Support demand generation with nurture content, including drip sequences and topical content optimized for AEO and SEO.
• Protect a consistent brand voice across all formats and channels.
• Utilize AI tools to repurpose and extend long-form writing, focusing human effort on original ideas and customer stories.
• Adapt to shifting scope as the marketing function scales.

Benefits

• stock options
• medical/dental/vision
• 401k

What This Job Offers

• Job Type: Full-time
• Career Level: Senior