Senior Content Marketing Manager

Unity Technologies • New York, NY

1d

About The Position

Unity (NYSE: U) is dedicated to creating immersive and engaging experiences for developers, creators and players worldwide. Unity's Grow division helps mobile developers and publishers scale their games and apps through industry-leading user acquisition and monetization solutions.
We are looking for a strategic content marketer to join the Ads Content Marketing team. This team is responsible for producing the content that supports our go-to-market strategy across Unity's advertising and monetization products, including customer success stories, thought leadership, reports, and partnership content.
The role involves developing content strategies, owning and executing a continuous pipeline of high-quality content while working closely with cross-functional partners across product marketing, integrated marketing, sales, and creative.

Requirements

• Proven track record of producing high-quality B2B content marketing that drives engagement and supports business priorities, aligned with messaging and positioning strategy.
• Strong writing, editing, and storytelling skills with the ability to distill complex ad tech or performance marketing concepts into clear, compelling narratives for a range of audiences.
• Experience owning a content program, including stakeholder coordination and editorial judgment.
• Understanding of demand generation campaigns, experience creating content strategy in line with such campaigns, and executing at scale
• A self-starter mindset with the ability to identify content opportunities, manage competing priorities, and drive execution independently.
• Strong collaboration skills for working across product marketing, integrated marketing, creative, and sales teams.
• Comfortable with content management systems, SEO best practices, and analytics tools. Willing to learn and experiment with GEO tools to optimize content for AI-powered search.
• Comfort navigating internal review and approval processes, including legal compliance, with a detail-oriented approach.
• Experience with multi-channel content distribution and familiarity with content performance metrics.
• Resilient, organized, and adaptable in a fast-paced environment with evolving business priorities.

Nice To Haves

• Experience in mobile advertising, ad tech, programmatic, or performance marketing.
• Familiarity with the mobile gaming ecosystem and its key players.
• Experience managing co-marketing or partner content programs.

Responsibilities

• Define GTM campaign content strategy and deliverables, working cross-functionally across marketing.
• Own and deliver a rich pipeline of content that supports the GTM strategy across the customer journey. Content types include: case studies, customer stories, blog posts, ebooks, webinars, co-marketing materials, newsletters, reports, and presentations.
• Lead the customer stories and case studies end-to-end, inclusive of identifying story opportunities, managing approvals, and delivering content in the format that best serves the GTM.
• Collaborate closely with product marketing, sales, and integrated marketing teams to ensure content aligns with messaging, campaigns, and business priorities.
• Monitor and optimize content performance based on data, surfacing insights and recommendations to the team.
• Manage content through internal review and legal compliance processes, ensuring accuracy and adherence to brand and content standards.

Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family-care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development programs
• Volunteering and donation matching program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees