Senior Content Marketing Manager

GC AI

2d • $165,000 - $185,000 • Remote

About The Position

GC AI is seeking a Senior Content Marketing Manager to lead its content strategy. This role involves defining the editorial direction for GC AI within the legal, AI, and tech sectors, covering thought leadership, demand generation, and storytelling. The ideal candidate is a versatile storyteller capable of simplifying complex legal and AI topics into engaging content. The company values speed, clarity, and informative content over purely promotional material. This position requires legal expertise and involves setting the content agenda, managing execution across various channels, and ensuring content aligns with brand credibility, pipeline generation, and customer engagement goals. Collaboration with Demand Gen, Product Marketing, Sales, Events, and Product teams is essential to align content with revenue objectives and the company narrative.

Requirements

• A legal background is required.
• Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact.
• Exceptional editorial instincts and writing/editing skills.
• Experience commissioning and managing contributors, thought leaders, or SMEs.
• Strong ability to write about a technical product.
• Ability to juggle multiple initiatives, stakeholders, and deadlines.
• Proven success partnering with sales, product, events, and PR.

Nice To Haves

• Executive ghostwriting or publishing in legal/regulated industries.

Responsibilities

• Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends.
• Deliver a balanced mix of long-form content (white papers, reports), short-form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads).
• Uphold high editorial standards for clarity, precision, and restraint, ensuring content is sophisticated, useful, personal, and aligns with the brand voice.
• Build and maintain a quarterly editorial calendar to support awareness, demand gen, and customer marketing.
• Collaborate with the digital/SEO+AEO lead to create content based on keyword and prompt opportunities.
• Oversee cross-channel distribution (email, social, website, partner syndication) and track/optimize content for reach and impact.
• Elevate GC AI’s voice in the in-house legal community through high-value articles, white papers, op-eds, and bylined content.
• Commission and manage external contributors, subject-matter experts, and guest authors, ensuring consistency in tone, brand voice, and quality.
• Protect the brand voice and ensure all content adheres to guidelines and quality standards.
• Track content performance, including engagement, captures, pipeline contribution, and share of voice.
• Partner with PMM (positioning), DG (campaigns), corporate comms (PR), and the executive team (thought leadership).
• Manage editorial workflow, review cycles, and content library, scaling processes to support rapid growth.

Benefits

• Medical, Dental & Vision coverage
• Life & Disability Insurance
• Retirement Plan
• Parental Leave
• Continuous Development (up to $3,000/year for job-related learning & development)
• In-Office Meals (DoorDash credits)
• Paid Time Off (15 PTO days + 5 sick days)
• Company Holidays (15 company holidays + 3 additional “Me Days”)
• Home Office Setup ($500 for new hires)
• Cell Phone Reimbursement ($50/month)
• Relocation Support

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed