Senior Content Marketing Manager - USA

Inworld • Mountain View, CA

3d • $150,000 - $210,000 • Hybrid

About The Position

Inworld is seeking an AI-native Senior Content Marketing Manager to establish and amplify the company's voice within the public sphere. The primary goal is to ensure Inworld is a recognized leader in the realtime AI category, particularly among developers and founders. This role involves building executive thought leadership, managing social media channels, enhancing the employer brand, and overseeing the production system for all content. The position requires a hands-on approach, with the expectation of writing posts, editing clips, and managing publication directly. The role reports to the VP of Marketing and collaborates with Product Marketing Managers (PMM).

Requirements

• 4-7 years of experience in content marketing, preferably targeting a developer or technical audience.
• Exceptional writing skills with the ability to adapt voice for founders, engineers, and the brand.
• Demonstrated success in growing social media presence on LinkedIn and X, supported by measurable results.
• Proficiency with AI tooling as a production system.
• Comfortable interviewing researchers and engineers and translating technical information into accessible content.
• Strong judgment regarding content selection and publication.
• Power user of AI tools like Claude Code or equivalent, with an understanding of agents and systems.

Responsibilities

• Build the executive voice by ghostwriting for founders and technical leaders across platforms like LinkedIn, X, and long-form publications, ensuring content reflects their authentic voice.
• Extract publishable ideas from research and engineering conversations.
• Develop a distinct editorial point of view that makes content engaging and valuable.
• Own and manage social media channels including LinkedIn, X, and YouTube, cultivating dedicated audiences.
• Engage in technical communities where developers discuss realtime voice, such as Reddit, Discord, and Hacker News.
• Repurpose product launches, benchmarks, press coverage, and demos into versatile content assets.
• Achieve key metrics such as follower quality, engagement from relevant accounts, and conversion-driving traffic.
• Build an AI-native content engine using AI tooling to enhance output efficiency without compromising voice quality, including drafting, research, repurposing, and format conversion.
• Break down substantial content pieces into smaller formats like clips and threads for broader distribution.
• Establish systems and templates to ensure consistent content delivery on a regular cadence.
• Maintain high content standards and prevent the publication of low-quality AI-generated content.

Benefits

• Equity
• Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed