Senior Content Marketing Manager

Avante • New York, NY

1d • Hybrid

About The Position

Avante is an AI-native benefits intelligence platform designed to help companies and HR leaders manage benefits more effectively. Their AI agent, Carly, offers personalized benefits guidance to employees, while another agent, Ava, assists benefits leaders with operational tasks and provides insights. The company is expanding to New York City and operates on a four-day work week with one remote day. They serve Fortune 2000 employers, including clients like Samsung, Zscaler, and News Corp. This role is crucial for shaping the market's understanding of AI in benefits.

Requirements

• 7+ years in content marketing or a writing-heavy communications role.
• Portfolio led by thought leadership and executive or event content.
• Bachelor's degree in Marketing, Communications, or equivalent experience.
• Excellent, independently strong writing and editing skills.
• Ability to transform rough transcripts or technical briefs into engaging content for senior HR or benefits leaders.
• Direct experience writing for events: speaker guides, panel and webinar narratives, or podcast content.
• Track record of producing enablement materials that sales teams use effectively.
• Comfort using AI tools to repurpose and extend long-form writing, with judgment on human-only contributions.
• Experience partnering with product marketing or brand teams.
• Early-stage startup experience, including comfort being the sole content person initially.

Nice To Haves

• Experience marketing to enterprise-level/Fortune 2000 companies.
• Published writing background (bylines, books, or a personal platform with readership).
• Experience marketing to HR, benefits, or healthcare buyers.

Responsibilities

• Build Avante's content engine, including a content calendar, website content, and GTM enablement materials.
• Curate Avante's point of view through narratives, materials, and thought leadership that define the category, educate buyers, and engage partners and customers.
• Write and shape event content, including speaker guides, narrative arcs, and talking points for webinars, panels, and podcasts.
• Lead the social media presence, ensuring content reflects a company with significant insights, not just another AI vendor.
• Support demand generation with nurture content, including drip sequences and topical content optimized for AEO and SEO.
• Maintain a consistent brand voice across all content formats and channels.
• Utilize AI tools to repurpose and extend long-form writing, focusing human effort on original ideas, customer stories, and unique voice.
• Adapt to evolving scope as the marketing function scales.

Benefits

• stock options
• medical/dental/vision
• 401k

What This Job Offers

• Job Type: Full-time
• Career Level: Senior