Senior Content Marketing Manager
About The Position
Acelpa Health is seeking a creative, strategic, and results-driven Content Marketing Manager to lead the development and execution of content that strengthens our brand, supports business growth, and engages providers, patients, payors, manufacturers, and employees. This role is ideal for an experienced content marketer who thrives in a fast-paced environment and enjoys building content that serves a purpose. You'll own the content lifecycle—from identifying opportunities and developing editorial plans to creating polished marketing assets and distributing content across multiple channels. As our Content Marketing Manager, you'll help transform complex healthcare topics into compelling stories that educate, build trust, generate engagement, and support our sales and marketing initiatives. This is a highly collaborative role requiring both strategic thinking and hands-on execution.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- 4–6+ years of experience in content marketing, content strategy, or integrated marketing.
- Exceptional writing, editing, and storytelling skills with the ability to adapt content for multiple audiences.
- Experience developing integrated marketing content across digital, print, email, social media, and sales channels.
- Proven experience creating sales enablement materials, including presentations, brochures, one-pagers, and customer-facing collateral.
- Experience managing editorial calendars and multiple concurrent projects.
- Strong understanding of social media content strategy and best practices.
- Experience with email marketing platforms such as HubSpot, Marketo, Pardot, or similar.
- Understanding of SEO fundamentals and content optimization.
- Strong project management, organizational, and prioritization skills.
- Excellent communication and collaboration skills.
- Self-starter with the ability to work independently while managing competing priorities in a fast-paced environment.
Nice To Haves
- Healthcare, specialty pharmacy, infusion, biotech, pharmaceutical, or medical device experience.
- Experience marketing to both B2B and B2C audiences.
- Experience supporting executive thought leadership.
- Familiarity with PowerPoint, Canva, Adobe Creative Suite, or similar creative tools.
- Experience using CRM and marketing automation platforms.
Responsibilities
- Develop and execute an integrated content marketing strategy aligned with business priorities and marketing campaigns.
- Build and manage a proactive editorial calendar across blogs, newsletters, social media, email campaigns, sales enablement, and internal communications.
- Identify opportunities to create new content that supports lead generation, customer engagement, thought leadership, recruitment, and brand awareness.
- Collaborate with subject matter experts and leadership to translate complex healthcare topics into engaging, audience-specific content.
- Develop high-quality content across a variety of formats, including blog articles, case studies, white papers, customer and patient stories, sales presentations, sales collateral, one-pagers, infographics, patient education materials, internal communications, and executive thought leadership.
- Create polished sales enablement materials that help business development teams effectively communicate our value proposition.
- Revamp and standardize existing presentations and marketing collateral to improve consistency, messaging, and visual impact.
- Manage and grow Acelpa Health's social media presence through educational, engaging, and value-driven content.
- Repurpose long-form content into social media, email marketing, sales tools, and digital campaigns.
- Support email marketing initiatives using HubSpot or similar marketing automation platforms.
- Optimize content for search (SEO) and digital performance where appropriate.
- Partner with the broader marketing team to support integrated marketing campaigns.
- Serve as a champion of Acelpa Health's brand voice across all business units and communication channels.
- Ensure messaging remains consistent, compelling, and audience appropriate across all marketing materials.
- Help evolve messaging and positioning as the organization continues to grow.
- Partner closely with sales and business development teams to create marketing materials that support prospecting, client presentations, conferences, and account growth.
- Continuously improve sales content based on stakeholder feedback and business needs.
- Support internal communications that engage employees and strengthen company culture.
- Develop communication resources that help employees understand company initiatives and organizational updates.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
