Senior Content Marketing Manager

Norm Ai • New York, NY

6d • $140,000 - $180,000 • Hybrid

About The Position

Norm Ai, the agentic law company, is seeking a Senior Content Marketing Manager to create distinctive, high-impact content that builds the brand, advances its point of view, and helps clients understand the value of Norm’s products and services. As a senior member of the marketing team, this role will work directly with executives and subject-matter experts to transform their expertise, ideas, and perspectives into compelling thought leadership and marketing materials. This position requires an exceptional writer, editor, and strategic thinker capable of translating complex topics into clear, persuasive narratives for sophisticated audiences. The role involves shaping content from initial concept and point of view through drafting, production, and distribution, aiming to create work that earns attention, strengthens Norm’s market position, and supports key business priorities. The company emphasizes AI Fluency, expecting all team members to actively use AI in their day-to-day work for thinking, creation, and problem-solving, and to demonstrate practical, hands-on experience with AI tools, workflows, and outcomes.

Requirements

• 5–7+ years of experience in content marketing, editorial, communications, journalism, or a related field
• Exceptional writing and editing skills, with a portfolio of clear, compelling work created for sophisticated or executive audiences
• A track record of developing high-impact thought leadership and marketing materials across multiple formats and channels
• Experience working directly with executives and subject-matter experts to develop original points of view and translate expertise into accessible content
• Strong editorial judgment and the ability to identify the ideas, arguments, and stories most likely to resonate with an audience
• Experience independently shaping content strategy and leading complex projects from an ambiguous starting point through publication
• Excellent project management skills, with experience managing multiple content initiatives, contributors, and deadlines simultaneously
• Comfort engaging deeply with complex, technical, or highly regulated subject matter
• Ability to balance strategic thinking with hands-on execution, moving fluidly from a broad idea to a polished final product
• Comfort with ambiguity and a bias for thoughtful action in a fast-paced, evolving environment
• AI Fluency: Candidates must be fluent in AI, actively using AI in their day-to-day work to support thinking, creation, and problem-solving, and be prepared to demonstrate and discuss their AI usage throughout the interview process, including concrete examples of tools, workflows, and outcomes.

Nice To Haves

• Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category
• Experience writing for legal, compliance, risk, technology, or C-suite audiences
• Experience creating research-driven reports, executive thought leadership, or original editorial franchises
• Familiarity with content distribution, search, AEO, social media, email marketing, and audience development
• Experience directing designers, video producers, agencies, freelancers, or other creative contributors

Responsibilities

• Develop our point of view: Work directly with executives and subject-matter experts to uncover strong ideas and turn them into differentiated perspectives on AI, law, regulation, and the future of work
• Create high-impact content: Write and produce thought leadership, reports, articles, executive bylines, case studies, presentations, campaign assets, website copy, sales materials, and other content for priority audiences
• Lead the editorial strategy: Identify the topics, narratives, and formats that will strengthen Norm’s position in the market and establish a clear editorial roadmap around them
• Own the editorial process: Lead content from concept through publication, including research, interviews, outlining, drafting, editing, stakeholder reviews, production, and distribution
• Shape the narrative: Partner with Brand, Communications, Product Marketing, GTM, and Norm Law to ensure content reflects Norm’s positioning, voice, and strategic priorities
• Build signature content programs: Develop repeatable editorial franchises and content series that establish authority, support campaigns, and create sustained engagement with target clients
• Extend the impact: Turn major content pieces into channel-specific assets for social, email, events, campaigns, executive communications, and sales enablement
• Drive project management: Manage editorial calendars, contributors, and internal stakeholders to deliver exceptional work on time
• Own the metrics: Measure content performance, gather qualitative feedback, and use audience insights to continually improve topics, formats, distribution, and impact

Benefits

• 401(k) with employer match
• health, dental, and vision coverage
• unlimited paid time off
• free lunch in the office daily
• employee referral bonus program
• Relocation: Financial support to ease your move to New York City, designed to make the transition smooth and stress-free.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed