Senior Content Marketing Manager

At Attain, we are building a more equitable and efficient data sharing ecosystem by empowering consumers to leverage their data for modern financial services. As a member of our team, you will have the opportunity to work with hands-on leaders and mission-driven individuals to help consumers access savings tools, earned wages, and rewards without hidden fees. We are looking for a content marketing professional with a solid understanding of the AdTech/MarTech industry to accelerate demand generation through writing content and executing campaign plans aligned with our go-to-market strategy. You will collaborate with cross-functional stakeholders to develop content-based strategies and digital marketing assets that engage our target audiences.

• Understand the pain points of Attain's target audience and how our services provide solutions
• Act as a key player on the B2B Marketing team to accelerate demand generation through writing content and executing campaign plans aligned with Attain's overall go-to-market strategy
• Work with cross-functional stakeholders in Marketing, Sales, Product, Data Operations, and Brand/Creative departments to write and produce content-based strategies and digital marketing assets that create demand and engage target audiences
• Manage and oversee content production processes among contributing authors and freelancers
• Develop and execute an editorial content calendar, execution templates and processes to optimize content creation
• Ghost write on behalf of executive leadership to generate social proof and thought leadership content
• Extract insights from data analysis to develop engaging content and marketing stories
• Demonstrate a structured and efficient approach to developing project plans, writing, editing, and freelance management to produce high-quality content and drive on-time execution
• Possess strong communication skills, a data-driven mindset, and a proactive attitude.

• 5+ years experience in content marketing, product marketing, and/or journalism; of which 1-2+ years working in content marketing for an AdTech / MarTech company is required
• Solid understanding of the AdTech / MarTech industry and how to address different audiences for maximum impact
• Demonstrated content writing and storytelling ability
• Experience with data analysis and extracting insights to develop engaging content and marketing stories
• Demonstrated structured and efficient approach to developing project plans, writing, editing and freelance management to produce high quality content and drive on-time execution
• Strong communication skills, data-driven mindset and a proactive attitude
• Understand the pain points of Attain's target audience and how our services provide solutions
• Act as a key player on the B2B Marketing team to accelerate demand generation through writing content and executing campaign plans aligned with Attain's overall go-to-market strategy
• Work with cross-functional stakeholders in Marketing, Sales, Product, Data Operations, and Brand/Creative departments to write and produce content-based strategies and digital marketing assets that create demand and engage target audiences
• Manage and oversee content production processes among contributing authors and freelancers
• Develop and execute an editorial content calendar, execution templates and processes to optimize content creation
• Ghost write on behalf of executive leadership to generate social proof and thought leadership in the industry.

• Access to savings tools, earned wages, and rewards without cost or hidden fees
• Opportunity to work directly with hands-on leaders and mission-driven individuals everyday
• Accelerate demand generation through writing content and executing campaign plans
• Work with cross-functional stakeholders in Marketing, Sales, Product, Data Operations, and Brand/Creative departments
• Manage and oversee content production processes among contributing authors and freelancers
• Develop and execute an editorial content calendar and processes to optimize content creation
• Ghost write on behalf of executive leadership to generate social content and engagement
• Lead weekly content meetings to establish a process and frequency for developing regular cadence of thought-leadership content
• Conceptualize, write, edit, and/or proofread copy for a variety of deliverables
• Ensure brand and messaging guidelines are followed and maintain a consistent style, quality, and tone of voice across all content
• Stay up to date with the latest industry news and trends, and best content writing practices
• Oversee the production of Attain's (internal) weekly industry newsletter
• Future opportunities for growth and development