Senior Content Creater

Berry Law Firm

About The Position

Berry Law is seeking an exceptional journalist to serve as their Senior Content Creator. This role is responsible for shaping the firm’s thought leadership across all major communication channels. The ideal candidate will transform complex legal and policy issues into authoritative, compelling content that educates Veterans, builds trust, strengthens Berry Law’s national reputation, and creates meaningful business impact. This position requires a rigorous, sophisticated approach, maintaining the firm’s voice, ethical standards, and commitment to excellence. It is suited for a journalist who enjoys writing, teaching, researching, and influencing, and wants their work to make a real difference for those who served.

Requirements

  • Ph.D. in Journalism from an accredited institution
  • Exceptional writing and editing abilities, demonstrated through a portfolio of published work
  • Demonstrated ability to write clearly for professional and consumer audiences
  • Outstanding research, organization, and editorial judgment
  • Ability to translate sophisticated legal concepts into compelling, reader-friendly content
  • Deep attention to detail and commitment to accuracy

Nice To Haves

  • Experience covering law, government, public policy, or military affairs
  • Familiarity with Veterans Disability, Personal Injury, or litigation
  • Experience developing thought leadership or educational content
  • Familiarity with SEO, content strategy, Answer Engine Optimization (AEO), and AI-assisted research
  • Experience working with Veteran or military communities
  • Background collaborating with marketing, media, or communications teams

Responsibilities

  • Lead Berry Law’s Editorial Strategy
  • Conduct original research and reporting, and develop authoritative studies, reports, and white papers.
  • Write thought leadership articles that establish Berry Law as a national authority in Veterans Disability and Personal Injury law.
  • Develop editorial calendars aligned with firm priorities, legislative developments, and strategic initiatives.
  • Monitor legal, legislative, and VA policy developments to identify the stories that matter most to Veterans.
  • Own High-Value Content Creation
  • Draft long-form website content, practice area pages, guides, and educational resources.
  • Write executive thought leadership pieces, opinion articles, and media-ready content.
  • Draft persuasive copy that allows Berry Law to capitalize quickly on breaking news and emerging media opportunities.
  • Provide ongoing website news updates and timely commentary.
  • Drive Multimedia Storytelling
  • Develop podcast content plans, episode outlines, and interview preparation materials.
  • Write video scripts, storyboards, and production briefs for educational and brand campaigns.
  • Collaborate with the Producer to ensure every piece of content tells a compelling story.
  • Elevate Every Communication
  • Develop messaging for social media campaigns, email initiatives, public relations, and executive communications.
  • Review and edit content to ensure accuracy, editorial excellence, and brand consistency.
  • Serve as the firm’s final editorial resource for complex content.
  • Protect Berry Law’s Reputation
  • Partner with Berry Law attorneys to verify legal accuracy and compliance with attorney advertising rules.
  • Ensure every published piece reflects Berry Law’s brand standards, ethical standards, and commitment to serving Veterans.
  • Maintain exceptional attention to detail while simplifying complex legal concepts for everyday readers.
  • Create content that earns trust, not clicks.
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