Senior Content Creator

Sinclair Broadcast Group • Asheville, NC

1d • Onsite

About The Position

Sinclair, Inc. is seeking an experienced Senior Content Creator to join the Agile Creative Content Engagement Team (ACCET) at their Asheville, NC TV station group. This is a senior, hands-on production role focused on writing, producing, shooting, editing, and delivering high-impact creative content across multiple markets and platforms. The Senior Content Creator will lead complex client, market, regional, and national creative projects, guide creative execution, strengthen production quality, and support the development of other Content Creators. This role requires strong production judgment, advanced hands-on skills, and the ability to lead by example. The ideal candidate can step into important projects, shape scripts and concepts, produce shoots, solve edits, protect quality standards, and deliver priority work.

Requirements

• Advanced writing, producing, shooting, editing, storytelling, communication, and organizational skills.
• 3+ years of experience in commercial production, broadcast television, creative services, video production, post-production, digital content, agency work, or a related field preferred.
• Ability to independently lead polished commercial, branded, digital, or promotional content from concept through delivery.
• Strong understanding of video production workflows, including concept development, scripting, shooting, editing, graphics, audio, client approvals, revisions, and final export.
• Proficiency with Adobe Creative Cloud, including Premiere Pro; experience with After Effects, Photoshop, Illustrator, Audition, or similar tools is a plus.
• Familiarity with digital video, social media content, OTT/CTV advertising, branded content, and multi-platform campaign production preferred.
• Experience providing creative feedback, mentoring teammates, or helping guide production quality is preferred.
• Comfort working in project management systems; Adobe Workfront experience is a plus.
• Ability to manage multiple projects, deadlines, stakeholders, and priorities in a fast-paced environment.
• Ability to lift, carry, and move production equipment as needed; valid driver license and good driving record may be required for production-related needs.
• A proactive mindset focused on creativity, collaboration, accountability, quality, efficiency, and continuous improvement.

Nice To Haves

• Experience with After Effects, Photoshop, Illustrator, Audition, or similar tools.
• Familiarity with digital video, social media content, OTT/CTV advertising, branded content, and multi-platform campaign production.
• Experience providing creative feedback, mentoring teammates, or helping guide production quality.
• Adobe Workfront experience is a plus.
• Valid driver license and good driving record may be required for production-related needs.

Responsibilities

• Create and help lead commercial, branded, digital, promotional, and multi-platform content for assigned markets while supporting strong creative quality, clear communication, and reliable delivery.
• Lead High-Quality Creative Production: Write, produce, shoot, edit, and deliver commercial spots, branded content, digital campaigns, promotional creative, and other client deliverables.
• Own high-profile, complex, or priority projects from concept through final delivery, including scripting, pre-production, field production, editing, graphics, audio, revisions, approvals, and exports.
• Develop creative that is clear, compelling, strategically aligned, and appropriate for the audience, platform, client, and market need.
• Maintain high standards for storytelling, visual quality, brand consistency, pacing, sound, graphics, and overall production value.
• Use strong creative judgment to solve production challenges, improve creative outcomes, and protect the quality of the final product.
• Support Market, Regional, and National Production Needs: Produce creative work for multiple assigned markets while balancing deadlines, priorities, revisions, and client expectations.
• Support high-profile, priority, multi-market, regional, or national productions as business needs require.
• Coordinate production details with Client Services Managers, Strategists, Project Managers, Sales teams, clients, and market stakeholders.
• Help keep production moving during urgent deadlines, high-volume periods, priority campaigns, or complex client deliverables.
• Adapt quickly to changing production needs, shifting priorities, production constraints, and time-sensitive requests.
• Provide Creative Leadership and Team Support: Serve as a senior creative resource for Content Creators, helping support quality, clarity, creative direction, and production problem-solving.
• Provide constructive feedback, practical guidance, and creative support to help teammates strengthen scripts, shoots, edits, graphics, audio, and final delivery.
• Mentor and support Content Creators through knowledge sharing, production best practices, and feedback that helps raise the overall quality of the team.
• Help translate client, Sales, and market needs into clear creative direction that can be executed effectively.
• Model strong professionalism, accountability, collaboration, and creative ownership across ACCET.
• Collaborate Across Teams and Maintain Workflow Standards: Partner with Sales, Client Services, Brand, Digital, Project Managers, and market leadership to understand goals and expectations.
• Participate in creative discussions, campaign planning, production conversations, and feedback exchanges as needed.
• Communicate clearly about project status, creative needs, production challenges, asset requirements, and delivery timelines.
• Use Adobe Workfront and other Sinclair systems to track assignments, respond to requests, update project status, and support workflow accuracy.
• Follow ACCET production standards, file management expectations, brand guidelines, quality-control steps, and approval processes.

Benefits

• great benefits
• open door policy
• upward mobility
• a strong desire to see you succeed

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed