Sr Content Creator - AI & Motion

Staples Inc. • Framingham, MA

18d • $80,000 - $113,000

About The Position

Staples is seeking a Senior Content Creator - AI & Motion to develop motion graphics, video, social content, and AI-enabled creative experiences. This highly collaborative role leads creative projects from concept through delivery, producing work that supports brand, marketing, and business objectives across digital, social, paid media, omnichannel, and emerging channels.

The role involves creating and editing motion-first content, video, animation, and multimedia; using generative AI in creative workflows; collaborating with cross-functional partners; presenting work and incorporating feedback; and maintaining brand and channel standards. The position also evaluates emerging technologies and trends, improves creative workflows, and mentors junior team members while providing project direction to external creative contributors.

Staples describes its marketing team as using customer data and analytics to improve customer experiences, retention, and brand loyalty. The team spans graphic design, content creation, performance marketing, internal communications, and loyalty and rewards programs.

Requirements

• Bachelor's degree in Graphic Design, Motion Design, Visual Communications, Digital Media, Film Production, Marketing, or a related field, or an equivalent combination of education and experience.
• At least 5 years of professional experience in content creation, motion graphics, digital design, video production, social media content creation, or a related creative discipline.
• Advanced proficiency with Adobe Creative Suite, including After Effects, Photoshop, and Illustrator.
• Experience producing motion graphics, video content, and digital creative assets for digital, social, paid media, or marketing campaigns.
• Hands-on experience using generative AI tools within creative workflows.
• Strong portfolio demonstrating visual storytelling, motion design, and content creation expertise.
• Strong visual storytelling and creative problem-solving skills.
• Curiosity about emerging technologies, generative AI, and evolving creative trends.
• Ability to balance creative quality with business objectives, standards, and deadlines.
• Strong collaboration and relationship-building skills across cross-functional teams.
• Excellent organizational skills and ability to manage multiple priorities.
• Effective presentation and communication skills, including confidence influencing creative and non-creative stakeholders.

Nice To Haves

• At least 7 years of experience in content creation, motion design, digital marketing, or creative production.
• Experience in retail, eCommerce, B2B, agency, or omnichannel marketing environments.
• Experience with AI-powered image, video, and content generation platforms.
• Proficiency with Figma, CapCut, Final Cut Pro, Sketch, or HTML/HTML5-based design platforms.
• Experience leading creative projects from concept through final execution.
• Experience mentoring junior creative professionals or coordinating creative contributors.
• Demonstrated success implementing emerging technologies into creative workflows.
• Portfolio showcasing motion-first storytelling and AI-enabled creative innovation.

Responsibilities

• Conceptualize and create motion-first content for digital, social, paid media, and omnichannel marketing campaigns.
• Lead projects from concept through execution, including research, storyboarding, production, editing, motion design, and final delivery.
• Produce motion graphics, animation, video, and multimedia content that supports brand and business objectives.
• Capture and edit video in office, retail, studio, and on-location environments.
• Use generative AI tools for ideation, content creation, visualization, editing, and production efficiency.
• Partner with marketing, writers, designers, merchandising, digital, and business stakeholders to identify and develop storytelling opportunities.
• Present creative concepts and finished work to stakeholders, incorporating feedback while maintaining creative integrity.
• Ensure content aligns with brand standards, quality expectations, and channel-specific best practices.
• Evaluate emerging creative technologies, trends, and platforms to identify opportunities for innovation.
• Improve content creation workflows, production processes, and AI-enabled creative capabilities.
• Mentor junior content creators and creative team members, and provide project-based direction to freelancers, contractors, and agency partners.

Benefits

• Flexible PTO (22 days)
• Holiday schedule with 7 observed paid holidays
• Online and retail discounts
• Company match 401(k)
• Physical and mental health wellness programs
• May be eligible for bonuses or other forms of variable compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior