Senior Content and Marketing Strategist

SRP • Tempe, AZ

3h • Hybrid

About The Position

SRP is one of the largest public power and water utilities in the U.S. and is seeking a Senior Content and Marketing Strategist to join their team. This role involves architecting content plans for delivery across various channels (paid, earned, owned, and shared) to meet program and project objectives. The team translates SRP's brand platform and vision into strategic communications, creating compelling content across all platforms. Collaboration with Creative Services, Community Outreach, and Media Relations is key to developing brand voice, tone, and messaging consistency.

Requirements

• Exhibit strong project management skills including budget planning and resource management.
• Demonstrated exceptional written and verbal communication skills, including the ability to: write clearly, succinctly and correctly; write convincingly in an engaging and expressive manner; avoid unnecessary use of jargon or complicated language and; write in a well-structured and logical way.
• Apply integrated marketing, content marketing and content strategy best practices.
• Knowledge of evolving industry market, economic & environmental factors.
• Creative and innovative in employing marketing and communcations strategies.
• All candidates must be legally authorized to work in the United States.
• SRP currently does not sponsor H1B visas, OPT, or other employment-related visas.

Nice To Haves

• A bachelor's degree relevant to the assignment from an accredited institution is preferred.

Responsibilities

• Employ deep expertise and in-depth understanding of integrated, cross-vehicle marketing and communications planning to craft executional plans and oversee that deliver against program/project objectives.
• Oversee collaborative content development effort including creation of messaging hierarchy and journeys, content and communications plans, channel distribution and media plans, and strong content/ creative briefs.
• Translate SRP brand platform and overall customer and community segment strategies into strategic communications messages, engaging content and digital/traditional experiences that are relevant for the public and builds the SRP brand.
• Develop and govern SRP’s overarching omni-channel editorial calendar and manage related media/ advertising mix.
• Demonstrate clear priorities, smart sequencing/timing while balancing near-term and longer-term goals/needs.
• Manage, monitor and adapt / adjust content plans proactively and in real-time based on learning, sentiment, changes in context and other factors.
• Manage relationship with external partners (agency, sponsorships, strategic partnerships) to achieve advertising and marketing goals within budget and on deadline.
• Other duties as assigned.

Benefits

• Pension Plan (at no cost to the employee)
• 401(k) plan with employer matching
• Medical, vision, dental, and life insurance
• Over 200+ hours of PTO (includes vacation days, holidays, floating holidays, and sick leave)
• Parental leave (up to 4 weeks) and adoption assistance
• Wellness programs (including access to a recreation and fitness facility)
• Short and long-term disability plans
• Tuition assistance for both undergraduate and graduate programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior