Senior Content Analyst - Social Media
About The Position
The Content Strategist is responsible for developing and leading content strategies, with a heightened focus on social media, that educate, inspire, and empower key audiences while advancing Blue Cross NC business and brand priorities. This role translates enterprise, campaign, and integrated planning strategies into clear, audience-driven content approaches across social media, blog content, newsletters, print, and other owned content channels. The Content Strategist takes a holistic view of content, ensuring stories, messages, and information are delivered in the right formats, through the right channels, at the right moments to guide audiences from awareness to consideration to conversion. This role partners closely with integrated teams including brand and campaign strategists, content creators, channel owners, and performance marketing partners to shape content that is intentional, integrated, and effective.
Requirements
- Bachelor's degree or advanced degree (where required)
- 3+ years of experience in related field. In lieu of degree, 5+ years of experience in related field.
- Familiarity with the healthcare or insurance industry
Nice To Haves
- Experience working with content creation software such as Canva or CapCut
- Exposure to Ai creation tools
Responsibilities
- Develop and lead social media–led content strategies that drive awareness, consideration, and conversion, with a strong focus on influencing sales and business outcomes
- Translate business and brand objectives into content pillars, messaging frameworks, and platform-specific approaches
- Lead social content direction across organic and paid channels, ensuring alignment with broader owned channels (web, email, print, etc.)
- Identify content opportunities that support brand reputation, education, sales enablement, and member engagement
- Partner with demand generation to align paid social targeting, messaging, and strategy
- Serve as the content strategy lead within cross-functional teams to embed content early in planning and execution, collaborating with brand, communication, creative and marketing partners
- Develop clear, strategic creative briefs and guide execution across internal teams and agency partners
- Create and contribute to social-first content, including graphics and videos with the ability to concept, script, produce and participate as on-camera talent as needed
- Ensure all content aligns with brand voice, channel best practices, and audience needs while optimizing for performance
- Manage editorial calendars, identify content gaps, and support workflow execution using tools like SproutSocial
- Track and optimize performance, leveraging data and insights to continuously refine content strategy
Benefits
- Medical, dental, and vision coverage along with numerous health and wellness programs
- Parental leave and support plus adoption and surrogacy assistance
- Career development programs and tuition reimbursement for continued education
- 401k match including an annual company contribution
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What This Job Offers
Job Type
Full-time
Career Level
Senior
