Senior Communications Specialist-Community and Listening - Remote
About The Position
The Senior Communications Specialist will support day-to-day community management and actionable social listening for UnitedHealth Group, UnitedHealthcare and Optum. The role connects social listening with community engagement, helping identify emerging conversations, implement misinformation response strategies, and enable the social team to respond with greater speed and agility while balancing relevance, reputation and risk. The position supports brand-relevant engagement across corporate social channels, strengthens coordination with Social Care, and helps improve response workflows, tools and decision frameworks. It also monitors misinformation and reputation risks, translates listening signals into recommendations, tracks trends and influential voices, and brings actionable findings into social planning and content development. The position is remote within the United States. Employees hired in the Minneapolis or Washington, D.C. area must work in the office at least four days per week. Remote employees must follow UnitedHealth Group’s Telecommuter Policy.
Requirements
- At least 3 years of experience in social media, community management, communications, marketing or a related field.
- Experience engaging with audiences and managing interactions across major social media platforms.
- Solid written communication skills, including the ability to adapt messaging and tone for different audiences and situations.
- Ability to analyze engagement and community data and translate insights into actionable recommendations.
Nice To Haves
- Experience with social listening, community management and engagement tools such as Sprinklr or similar platforms.
- Experience monitoring audience sentiment, emerging conversations and social trends to identify engagement opportunities and potential risks.
- Experience supporting social response, moderation or escalation workflows, including sensitive or high-visibility issues.
- Demonstrated ability to use community insights to inform content, communications or engagement strategies.
- Experience working across functions such as Communications, Marketing, Customer Care, Legal or other business partners.
- Experience in regulated industries or Fortune 500 organizations.
Responsibilities
- Support day-to-day community management across UnitedHealth Group, UnitedHealthcare and Optum corporate social channels, building and nurturing relationships with key audiences.
- Identify and execute opportunities to engage with positive and neutral public, private, untagged and third-party conversations through thoughtful, brand-relevant interaction.
- Ensure social interactions reflect established brand voices, values and enterprise priorities.
- Partner cross-functionally to evolve response libraries, decision frameworks and action matrices for timely engagement.
- Strengthen coordination between social media and Social Care so customer issues and negative conversations are identified and routed for triage.
- Identify opportunities to improve workflows, processes and tools for faster, more effective community engagement.
- Support implementation and ongoing evolution of the enterprise social media misinformation strategy, translating guidance into monitoring and response practices.
- Monitor social channels and broader conversations for misinformation, inaccurate narratives and conversations with potential brand or reputation implications.
- Assess signals to distinguish isolated commentary from broader or emerging narratives that may warrant monitoring, escalation or response consideration.
- Help operationalize criteria for when to monitor, engage, escalate or take no action.
- Maintain visibility into recurring and emerging misinformation themes and provide insights for communications, content and reputation strategies.
- Help develop and maintain response resources, approved language and playbooks for misinformation-related brand engagement.
- Track misinformation activity and response outcomes to identify patterns, emerging risks and opportunities to improve the approach.
- Conduct real-time social listening to identify emerging brand, industry, competitive, executive and cultural conversations.
- Translate listening signals into recommendations for monitoring, engagement, content development, escalation or broader enterprise awareness.
- Use listening tools to identify emerging themes and engagement opportunities.
- Surface trends and cultural moments where UnitedHealth Group, UnitedHealthcare or Optum could add meaningful value.
- Help develop a repeatable approach to evaluating trends based on momentum, audience relevance, brand permission, reputational considerations and opportunity.
- Identify influential and constructive voices in relevant conversations and assess relationship-building and engagement opportunities.
- Partner with Insights & Intelligence to connect real-time social signals with broader reputation and audience insights.
- Bring actionable findings and recommendations into ongoing social planning to inform planned and agile content.
Benefits
- Comprehensive benefits package, subject to eligibility requirements.
- Incentive and recognition programs, subject to eligibility requirements.
- Equity stock purchase, subject to eligibility requirements.
- 401(k) contribution, subject to eligibility requirements.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
