Senior Communications Specialist

Luminis Health • Annapolis, MD

1d • $115,800 - $139,400 • Hybrid

About The Position

The Senior Communications Specialist is a member of Luminis Health’s Marketing and Communications team and is primarily dedicated to supporting Human Resources. Reporting to the Senior Director, Marketing and Communications, the specialist develops and executes strategic internal communications that foster employee engagement, strengthen workforce culture, and support recruitment, retention, workforce development, employee well-being, and other HR initiatives. The role works closely with Human Resources leadership and translates organizational goals into clear, compelling messages that support Luminis Health’s vision, values, and R.I.S.E. culture: Respect, Inclusion, Service, and Excellence.

This role calls for a proactive, strategic communicator who can identify opportunities and challenges, advise senior leaders, and manage communications during organizational change, crises, and other high-profile events. The specialist builds trusted relationships and independently manages complex communications initiatives from planning through execution, using multiple channels and formats to reach diverse audiences.

The position is full-time and hybrid at Luminis Health Anne Arundel Medical Center. It includes participation in an on-call rotation for urgent media, social media, and crisis communications response. The listed pay range is $115,800–$139,400 USD.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, English, or a related field.
• At least 8 years of experience in communications, corporate internal communications, or executive communications; the posting describes this experience as preferred.
• Proven experience developing and executing communications strategies aligned with organizational objectives.
• Experience developing communications strategies and messaging for crises, sensitive organizational issues, or reputationally significant events.
• Experience supporting Human Resources communications or working in HR-related environments.
• Familiarity with change management principles and employee engagement best practices.

Nice To Haves

• Experience in healthcare, higher education, or another mission-driven organization.
• Experience in corporate internal communications or executive communications (described as preferred).

Responsibilities

• Lead communications for Human Resources, supporting internal communications related to patient and employee experience, workplace culture, DEI, benefits, performance management, career development, organizational change, and other workforce topics.
• Partner with HR and senior leaders to develop and implement integrated communication plans aligned with the organization’s mission and strategic goals.
• Translate HR strategies into clear, compelling communications for diverse audiences across the system.
• Develop and deliver key messages, talking points, employee newsletters, HR announcements, intranet and web content, change communications, executive letters, memos, presentations, video scripts, email campaigns, and social media content.
• Advise on communications during crises, emergency events, sensitive workforce matters, and issues with potential reputational impact.
• Develop and execute timely crisis communications strategies in partnership with executive leadership, Human Resources, Legal, and operational leaders.
• Draft and coordinate employee messages, leadership talking points, FAQs, media statements, and other materials for rapid response and organizational alignment.
• Counsel leaders on communication risks, stakeholder concerns, and messaging approaches in high-profile or sensitive situations.
• Maintain consistent tone, voice, brand messaging, and editorial standards while reinforcing organizational culture and values.
• Measure communications effectiveness using data, feedback, and analytics, and apply findings to improve engagement and clarity.
• Support communications during policy updates, system transformations, restructures, and leadership transitions.
• Participate in the on-call rotation for urgent media, social media, and crisis communications response, assessing emerging issues and escalating them to appropriate leadership.
• Collaborate with design, web, media relations, and digital content teams to ensure cohesive messaging across platforms.
• Engage with internal committees and cross-functional teams and advise on communications for workforce-related projects.
• Manage multiple priorities and deadlines while maintaining quality and responsiveness.
• Perform other assigned duties, including cross-coverage for other communications functions.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Retirement plan with employer match for employees who work more than 1,000 hours in a calendar year
• Paid time off
• Tuition assistance
• Employee referral bonus program
• Paid holidays for full-time employees
• Disability coverage for full-time employees
• Life and AD&D coverage for full-time employees
• Wellness programs
• Employee assistance programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior