Senior Communications Manager
About The Position
This position leads the segment marketing function, serving as a strategic advisor to broker sales leadership and a key partner to Enterprise Marketing leaders. This role is accountable for translating enterprise growth strategies into market-specific marketing plans that drive enrollment, strengthen broker relationships, and improve business performance across multiple geographic markets. This role oversees a team providing leadership, coaching, and direction to ensure consistent execution of high-impact marketing programs. This leader drives strategic planning, marketing investment decisions, performance optimization, and cross-functional alignment while influencing senior stakeholders across Sales, Marketing, Product, Compliance, Finance, and Operations. The role leverages deep market expertise, customer insights, and business analytics to identify opportunities, shape marketing strategy, and deliver measurable business outcomes.
Requirements
- Senior level experience in communications or marketing.
- Experience in strategic planning.
- Experience with marketing investment decisions.
- Experience in performance optimization.
- Experience in cross-functional alignment.
- Experience influencing senior stakeholders.
- Deep market expertise.
- Customer insights.
- Business analytics skills.
- Experience in translating strategies into market-specific plans.
- Experience driving enrollment and strengthening relationships.
- Experience overseeing a team.
- Leadership and coaching skills.
Responsibilities
- Leads the segment marketing function.
- Serves as a strategic advisor to broker sales leadership.
- Acts as a key partner to Enterprise Marketing leaders.
- Translates enterprise growth strategies into market-specific marketing plans.
- Drives enrollment, strengthens broker relationships, and improves business performance.
- Oversees a team, providing leadership, coaching, and direction.
- Ensures consistent execution of high-impact marketing programs.
- Drives strategic planning, marketing investment decisions, and performance optimization.
- Ensures cross-functional alignment.
- Influences senior stakeholders across Sales, Marketing, Product, Compliance, Finance, and Operations.
- Leverages deep market expertise, customer insights, and business analytics to identify opportunities, shape marketing strategy, and deliver measurable business outcomes.
Benefits
- Health and wellness benefits
- 401(k) savings plan
- Pension plan
- 15 days of paid time off
- Paid parental leave
- Disability insurance
- Supplemental life insurance
- Employee assistance program
- Paid holidays
- Tuition reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
