Senior Communications Manager

Health Care Service Corporation•Nashville, TN

1d•$112,200 - $202,600•Remote

About The Position

This position leads the segment marketing function, serving as a strategic advisor to broker sales leadership and a key partner to Enterprise Marketing leaders. This role is accountable for translating enterprise growth strategies into market-specific marketing plans that drive enrollment, strengthen broker relationships, and improve business performance across multiple geographic markets. This role oversees a team providing leadership, coaching, and direction to ensure consistent execution of high-impact marketing programs. This leader drives strategic planning, marketing investment decisions, performance optimization, and cross-functional alignment while influencing senior stakeholders across Sales, Marketing, Product, Compliance, Finance, and Operations. The role leverages deep market expertise, customer insights, and business analytics to identify opportunities, shape marketing strategy, and deliver measurable business outcomes.

Requirements

Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field and 8 years of experience in marketing, campaign management, member communications, healthcare marketing, or related fields OR Master’s degree and 6 years of experience in marketing, campaign management, member communications, healthcare marketing, or related fields OR 12 years of experience in marketing, campaign management, member communications, healthcare marketing, or related fields
3+ years of people leadership experience managing high-performing marketing teams, including coaching, talent development, performance management, and organizational leadership.
Proven ability to partner effectively with sales leadership and channel stakeholders to drive broker engagement, customer acquisition, retention, and business growth.
Experience translating enterprise marketing strategies into localized market programs that address regional customer and business needs.
Demonstrated success evaluating, implementing, and optimizing marketing technologies, platforms, and capabilities to improve marketing effectiveness and operational efficiency.
Strong analytical and strategic thinking skills, with the ability to interpret complex data, identify market opportunities, measure performance, and make data-driven recommendations.
Excellent communication and executive presence skills, with the ability to influence cross-functional stakeholders and present insights and recommendations to senior leadership.

Nice To Haves

Master’s Degree
Prior experience within Medicare, Medicare Advantage, health insurance, financial services, or another highly regulated industry.
Strong understanding of the Medicare Advantage market, including target audiences, enrollment processes, customer journeys, and broker distribution channels.

Responsibilities

Lead and execute localized, multi-market marketing strategies that drive broker channel growth, member acquisition, retention, and enrollment performance.
Serve as the senior marketing advisor to regional and national broker sales leadership, aligning marketing investments and priorities with business objectives.
Lead, coach, and develop a team of managers and individual contributors, fostering performance, growth, and strategic execution.
Direct integrated, multi-channel marketing campaigns across digital, email, direct mail, events, community engagement, sales activations, and broker initiatives.
Partner with Enterprise Marketing and cross-functional stakeholders to deliver nationally aligned, locally relevant marketing programs while ensuring regulatory compliance.
Leverage market intelligence, customer insights, performance analytics, and competitive data to optimize marketing effectiveness and investment decisions.
Build strong relationships with brokers and strategic partners while driving innovation, continuous improvement, and business growth across the marketing organization.