Senior Communications Design
About The Position
Communications design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome. Initiative’s Communications Design team is creating the future of planning. Borrowing skills from User Experience, Digital, Public Relations and Content, these media professionals are responsible for curating how people connect and participate with brands through culturally rich ideas. Instead of considering the experience of a brand in components (media / channel planning), Communications Designers think about brand experience in totality (ecosystem planning) ensuring every encounter is useful and impactful. The Communications Design team dynamically brings brands to life through their actions. They are experts in consumer and communications behavior, and how changes in behaviors are creating new opportunities for connection. They lead the creation of the dynamic ecosystem approach to deliver a strategy. They work with partners (media, creative, technology, platforms, Specialty Business Units) to curate how a brand should connect within culture. They lead the identification of the right audiences to address how to meet business goals, and guide the quantification of connection encounters holistically. They champion innovative, forward thinking activities that help brands create value with their audience.
Requirements
- Bachelor degree in related field or equivalent work experience
- 2+ years in integrated planning role in media, publisher/vendor, or communications discipline (digital, content)
- Category or audience experience as relevant per assignment
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
- Excellent written, verbal communication and presentation skills
- Strong time-management and organizational skills
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Experience analyzing data and market research
- Experience delegating assignments to junior staff
Responsibilities
- Contributor to impactful communications plan development to meet client needs and deliver communications idea
- Responsible for accurate ongoing management and team dissemination of client facing information (i.e. flowcharts, wholistic media plans, creative documentation, etc.)
- Provide communications and audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making
- Work with media vendors and cross-channel activation teams to maintain and share intelligence regarding media opportunities as it relates to client’s audiences and categories, for use in planning and ideation
- Support the Communication Design Managers and up in researching relevant innovations, audience trends & Partnerships opportunities with the ability to provide the Strategy team with actionable insights
- Contribute to the ideation team sessions in conjunction with the Strategy team and relevant Specialty Business Units to generate creative & compelling connections idea
- Accurately manage budgetary updates throughout a Fiscal Year
- Contributor to Specialty Business Units revenue growth through planning outcomes
- Contributor to organic revenue from communications design
- Able to research and generate key media inputs for best in class communications planning solutions that propel the communications idea
- Able to deploy tools and techniques to deliver best in class communications planning outcomes across OESP
- Able to manage media planning process within OMC proprietary tools ensuring accuracy of information
- Contribute to the RFP process, including undertaking key audience analysis and runs to shape partner selection together with Partnership colleagues
- Create positive relationships with media vendors to assist in the media planning and ideation process
- Manage digital partner negotiations and campaign details
- Contributor to client KPI delivery through the provision of best practice, timely, accurate planning information and intelligence
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
