Senior Channel Marketing Coordinator

Gates Corporation • Denver, CO

12d • Onsite

About The Position

The Sr. Channel Marketing Coordinator is responsible for the development, coordination, and execution of distributor-facing marketing programs that support sales objectives and revenue growth in the Industrial Replacement channel. This role translates business and product priorities into effective marketing promotions, sales enablement tools, and distributor activations while operating within established strategies, policies, and brand standards.

Operates as a senior individual contributor with no direct people management responsibility. Impacts channel marketing effectiveness and distributor engagement across multiple IR partners. Works within defined marketing strategies, budgets, and governance frameworks. Exercises judgment and discretion in program execution within established guidelines.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
• 5–7 years of progressive marketing experience, preferably in B2B, manufacturing, or industrial distribution environments
• Demonstrated experience supporting channel, partner, or distributor marketing programs
• Proficiency with digital marketing platforms, sales enablement tools, and standard marketing technologies
• Must be legally authorized to work in the US without sponsorship
• Strong working knowledge of marketing communications, promotions, and channel activation
• Understanding of distributor or partner‑based sales models
• Applies established best practices to resolve complex marketing execution challenges
• Exercises independent judgment within defined guidelines and processes
• Understands how marketing programs support revenue growth and sales effectiveness
• Works effectively within cross‑functional commercial teams
• Clearly communicates marketing programs and requirements to internal and external partners
• Builds collaborative working relationships across functions and organizations

Responsibilities

• Execute and support channel partner marketing programs, including promotions, campaigns, and partner activations, in alignment with established marketing strategies and brand standards.
• Coordinate distributor-facing marketing assets (e.g., flyers, selling kits, digital content, and promotional tools) to support sales enablement and channel engagement.
• Collaborate with internal stakeholders to support digital and e‑commerce activations across distributor websites, email campaigns, and online promotional placements.
• Develop and maintain sales enablement materials for distributor sales teams, branch personnel, and technical staff, adapting content for different channel audiences as needed.
• Support product launches and core product initiatives by coordinating marketing programs, content, and training-related communications within the IR channel.
• Assist with trade shows, distributor events, and meetings by coordinating marketing materials, displays, demo assets, and logistical support.
• Track program execution, timelines, and deliverables; assist with program reporting, documentation, and post‑promotion summaries.
• Ensure marketing activities comply with Gates brand, pricing, and compliance guidelines, and support related administrative processes as required.

Benefits

• Medical, Dental, Vision insurance and other voluntary benefit options: benefits begin on the first day of the month immediately following your date of hire
• 3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days
• 401(k): 3% company contribution and additional 3% company match
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior