Senior Campaign Manager

Cloudpay•Raleigh, NC

3d•Remote

About The Position

Our Vision To be the world's most trusted global payroll partner, simplifying pay for all employees. Our Mission Empowering global workforces with seamless, compliant, and innovative payroll and payment solutions, enabling businesses to thrive in a connected world. Our People Our fundamental beliefs at CloudPay are built on core values of professionalism, passion, empowerment, innovation, and teamwork. We value our employees and strive to create a great workplace where everyone is valued, heard, inspired, and encouraged to bring their authentic selves to work. We're committed to providing an excellent employee experience through fulfilling projects, empowerment to make a difference, and an environment that inspires innovation. What makes this role exciting CloudPay is seeking a highly experienced and strategic Senior Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns across various channels. This role is crucial in driving lead generation, brand awareness, and customer engagement for our global payroll and payments solutions.

Requirements

Degree in Marketing, Business Administration, or a related field.
Proven progressive experience in campaign management, preferably within a B2B SaaS or technology environment.
Proven track record of successfully planning, executing, and optimizing integrated marketing campaigns that deliver measurable results
Expertise in marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce).
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
Exceptional written and verbal communication skills, with a keen eye for detail.
Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
Ability to work collaboratively in a fast-paced, global environment.

Nice To Haves

Experience in the FinTech or HR technology sector is a plus.

Responsibilities

Develop and implement comprehensive multi-channel marketing campaign strategies aligned with business objectives and target audience insights.
Manage the end-to-end campaign lifecycle, from ideation and planning to execution, monitoring, analysis, and reporting.
Collaborate with internal teams (product marketing, content, sales, digital marketing, regional marketing) to ensure campaign alignment and effective content creation.
Oversee the development and production of creative assets, including landing pages, email copy, ad creatives, and other marketing collateral
Manage campaign budgets, ensuring efficient allocation of resources and maximizing ROI.
Utilize marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce) for campaign execution, lead nurturing, and tracking.
Analyze campaign performance data, identify trends, and provide actionable insights for continuous optimization.
Conduct A/B testing and other experimentation to improve campaign effectiveness and conversion rates.
Stay up to date with industry best practices, emerging marketing technologies, and competitors' activities.
Mentor and guide junior team members, fostering a collaborative and high-performing environment.